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Mashable - Project Entrepreneur annual venture competition expands to help more women entrepreneurs build scalable companies

Project Entrepreneur annual venture competition expands to help more women entrepreneurs build scalable companies

Since launching in 2015, Project Entrepreneur — a media partner of Mashable — has trained more than 1,200 aspiring entrepreneurs representing 131 U.S. cities. Its annual venture competition has yielded an alumnae community of nearly 400 women entrepreneurs, with the 2016 finalists reporting $10+ million raised in seed and pre-seed funding.Now entering its third year, Project Entrepreneur (PE) — an initiative from the Rent the Runway Foundation and UBS Elevating Entrepreneurs — is expanding the number of winning companies in the accelerator from three to five.

“We are so excited to continue working with UBS in providing women with the tools they need to create high-growth companies, and see their visions through,” said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. “Past participants in our accelerator continue to inspire us with their incredible progress, including closing rounds of funding. We are eager to provide the next class of talented female founders with the tools and support they need to scale, and to see the disruption their companies bring to various different industries.”

PE's annual venture competition is open to female founders who are in the prototype or beta stages, have their first paying customers, or are generating revenue. The top 200 applicants will be invited to attend the PE Intensive in New York City on April 13-14, 2018, a free two-day event comprised of in-depth workshops, expert speakers and a pitch competition. The five winning founders will each receive a $10,000 grant, a spot in the five-week accelerator program at Rent the Runway’s New York office and mentorship and engagement with UBS executives, entrepreneurs, and investors. Founders interested can apply online; but don’t wait, as the deadline is December 1st!

Last year’s winning companies included: New York-based LOLI Beauty, the first BIY (Blend It Yourself) clean and green beauty brand; Scottsdale-based The Touchpoint Solution, a neuroscience wearable that alleviates stress by altering the body’s stress response in as little as 30 seconds; and San Francisco-based Lace & Liberty, merging direct-to-consumer convenience with luxury bespoke bridalwear. Two additional New York-based companies were hosted by The Knot/XO Group Co-Founder Carley Roney and designer Rebecca Minkoff: Repeat Roses, a sustainable floral waste removal business that gives back to people and planet, and Reboundwear, athleisure wear with a purpose, respectively.

“The caliber of companies we're seeing through Project Entrepreneur further validates what we've always believed — that there is an incredible population of talented female founders in cities and towns across the country,” said Lori Feinsilver, UBS Head of Community Affairs & Corporate Responsibility, Americas. “Being able to reach these women and provide them with access to resources and support that will help fuel their growth gives us confidence that we can indeed level the playing field.”

Visit for details on Project Entrepreneur’s Venture Competition, and check out PE’s resources including #theTools podcast, blog posts and educational modules.

NBC Washington - 2017's Hottest Gifts in Tech

2017's Hottest Gifts in Tech

Steve Greenberg from SteveTV joins News4 to discuss hot holiday tech gifts for both kids and adults. Included on his list are TouchPoints™!

emaww - Changing Stressful States Through Touchpoints

Gadgets & Wearables - TouchPoints™ basic review

TouchPoints Basic, introduces peace into a hectic lifestyle

Stress is a byproduct of modern living and we all feel it from time to time. Its your body’s way of responding to any kind of demand. With so many rules, regulations and expectations, its easy to lose sight on the importance of healthy living.

While occasional stress is a normal part of life and can even be positive, studies have found many health problems associated with long-term exposure. This includes everything from headaches, to upset stomach, chest pain, difficulties sleeping and high blood pressure. Research shows that stress can also worsen symptoms of certain diseases.

Many people choose to do nothing to keep stress at bay, resorting to unhealthy means of dealing with everyday struggles such as overeating or alcohol. A select few choose healthier means such as yoga, meditation or exercise. But there may be an easier way thanks to a growing number of wearables and gadgets that are designed to help keep you calm.

Essential reading: Stress busting wearables to help you chill

TouchPoints is one such solution – a non-invasive, neuroscience wearable whose claim to fame is that it can reduce stress significantly with only a few seconds of use. The first device was launched some two years ago by Neuropsychologist Dr. Amy Serin and executive child advocate Vicki Mayo. Sales of the $240 Touchpoint Original on Kickstarter climbed to over $70,000 in a month. At the time, the little gadget was called Buzzies.

In a bid to bring something simpler and more affordable to the masses, the Arizona based startup turned to Indiegogo earlier this year to crowdfund a new version of the gadget. Starting at $135, the campaign for Touchpoint Basics received an even bigger response and managed to raise nearly $250,000. The company has now started to ship orders to backers.

I managed to get my hands on Touchpoint Basics and have been taking the stress relief gadget through its paces. So is this all hype or does it really work? These are my impressions.

The device arrives in a box containing two Touchpoints, a pair of watchband couplers and slide clips for attaching to belts, pants or pockets. There is also a micro-USB cable with two charging points so you can refuel both Touchpoints at the same time. If used sporadically, the battery will last 1-2 days (7-8 hours of actual use). It takes around 2 hours to recharge.

The Touchpoints are very lightweight, square in shape and metallic looking. They come in a variety of colors and operate independently of an app. And this is an impo

rtant difference between the Original and Basic version. The Original comes with an app and 6 speed settings, while the Basic comes without an app and only 3 speed settings.

The fact that the budget friendly second edition has no app actually has some advantages. It works right out of the box (no setup is needed), and makes it easier to use for quick stress relief on the go as you do not need to fumble with your smartphone.

You can wear Touchpoints in a variety of ways: in hands, pockets, tank top straps, or even socks. Skin contact is not necessary to feel the vibration. The only thing that is necessary is for the two Touchpoints to be on opposite sides of the body. You can also attach the watchband couplers to the devices, and wear Touchpoints on your wrists as you would wear a watch.

The TouchPoints can be used for as little as one minute or a few hours per day, depending on a your goals. You are typically meant to use them before, during or after any stressful event. But the gadget is not just about stress. It also has other uses thanks to three speeds at which it can emit vibrations. For example you can use it to deal with anger or 15 minutes before going to bed to sleep better.

To use, turn on one TouchPoint by clicking on the single physical button on the device. A green light will appear. Now its time to choose the setting. Click once again for the Blue light (slow setting which promotes sleep), once again for the Yellow light (medium setting which promotes calmness), and once again for the Purple light (fast setting which dispels anger).

Once you have chosen your setting, turn on the other Touchpoint at which point it will communicate via Bluetooth with the first device and pick up on its setting. The two Touchpoints will then gently vibrate (similar to cell-phone vibrations), first one and then the other. I’ve used the device numerous times, and 90% of the time the second unit was quick to pick on the settings. Its only on the rare occasion that I would need to switch it on/off once more before it picks up on the signal.

Now for the science lesson. Once you’ve got the little gadgets up and running, TouchPoints uses something called Bi-Lateral Alternating Stimulation Tactile (BLAST) technology. More simply, the vibrations you feel cause a reduction in high-frequency waves that are associated with anxiety and stress. This means the wearable alters your body’s Fight, Flight or Freeze response allowing it to return to its homeostatic nervous system. Touchpoints will clear your mind, and shift you back into the logical, rational part of your brain.

At least that’s the theory. But does it really work?

The startup claims the little device produces significant and quantifiable brain changes after just seconds of use. They have even quantified the effects. Apparently users report a 71% reduction in body sensations within 30 seconds. And they cite independent academic studies to support these claims. I won’t go into them for the purposes of this article, but you can check them out on this link.

I’ve used Touchpoints for a few weeks now and can attest that everything works right out of the box. The bigger question is, of course, to do with its effectiveness.

Unfortunately this is not an exact science. Its not as simple as determining whether a fitness tracker is accurate at counting the number of steps or keeping tabs on the number of hours you slept. Quantifying the effects of something that works on your brain is much, much more difficult. Its more subjective.

What I can say is that I was genuinely surprised with the results. Although its not possible for me to confirm whether or not the company’s claims of a 71% stress reduction are correct, I did feel a noticeable difference. After a few seconds of use I would experience a strange sort of calmness, perhaps something similar to the feeling you get after meditating for a few minutes. You relax and start to think more clearly.

At one point I switched on the device thinking I had chosen the middle – calm setting. After a few minutes I found my eyes closing, looked down and noticed that I had inadvertently chosen the low – sleep setting. Which confirmed to me that the different speeds at which Touchpoints can vibrate result in different effects. As far as the anger setting goes, I did not get into any traffic jams or shouting matches in the past few weeks so cannot attest to its effectiveness, but choosing the third fastest setting does improve your mood. Its also worth mentioning, these are all subtle effects.

After a few days I found myself popping Touchpoints into my pockets when going out and switching them on at random points throughout the day. Not because I was looking to test them for this article, but because I actually wanted to use them.

The company says the little gadget can helpful to those that struggle with sleep, focus, cravings, and even addiction. Its has also found use for children with autism and people diagnosed with ADHD.

As mentioned, there are two versions, TouchPoints Basic and TouchPoints Original. They both feature the exact same technology but the $135 Basic version comes with three speeds and does not need a smartphone app to work. The more sophisticated Original retails for $240 and comes with six settings (sleep, stress, calm, focus, performance and craving), and a smartphone app.

Both the Original and Basic version can be picked up on

Forbes - Why Entrepreneurship is Better Together

Why Entrepreneurship Is Better Together

Finding another female-founded tech startup with ambitions to scale in Arizona is like looking for the mythical unicorn, said Vicki Mayo, cofounder of TouchPoint Solution, a wearable technology that reduces the stress response.

So when she heard about Project Entrepreneur’s Summit in Los Angeles, where women entrepreneurs had the chance to connect with one another and workshop their ideas with investors, she jumped for joy. Project Entrepreneur is a partnership between Rent the Runway co-founders Jennifer Hyman and Jenny Fleiss and UBS. Both companies are on a mission: to break traditional barriers women face in growing their companies big.

It Pays To Ask

Mayo was brought back down to earth when she tried to sign up. The event was sold out.  A very determined woman, she  called the organizers to ask if there was any way to make an exception and allow her to attend. She was put on a wait list. Then, a week later, Mayo was told she could attend.

Find A Cofounder With Complementary Skills

Mayo’s 4-year-old daughter suffered from night terrors. One night, after being up all night with her daughter, Mayo called a friend, Amy Serin, a neuropsychologist. As it turned out, Serin was working on technology that helps people reduce their stress and anxiety levels.

Mayo’s daughter tried it that night. Within 30 seconds, she fell asleep. The next day she awoke happy and refreshed.

Mayo told her friend that everyone needs to know about this product. But, as a clinician, this was out of Serin’s area of expertise. Fortunately, it was within Mayo’s skill set since she already had a successful IT company.

Together, they formed TouchPoint Solutions. It uses the the technology Serin developed —  Bi-Lateral Alternating Stimulation Tactile (BLAST) stimulation to give users a gentle vibration that affects the brain and alters the body's fight, flight or freeze response. In addition academic research substantiating the efficacy of the technique, Serin has case studies and her her own research to support her claims about the device.

Raise Money From The Crowd

They raised more than $76,000 on Kickstarter — 508% of their goal — and more than $250,000 on Indiegogo — 953% of their goal.

Arizona Innovation Challenge - The TouchPoint Solution™ is one of 25 Semi-finalists!

See the 25 semifinalists named for fall 2017 Arizona Innovation Challenge

The Arizona Commerce Authority has announced the 25 semifinalists in the Fall 2017 round of the Arizona Innovation Challenge.

The bi-annual business plan competition for promising early-stage companies in high-growth industries will award $1.5 million this round to the most qualified, innovative startups.

Winners receive up to $250,000 each to grow their business to advance innovation and technology commercialization opportunities in the state. 

The 2017 Fall semifinalists are (listed in alphabetical order, with industry and headquarters):

There were 115 eligible applicants from which the 25 semifinalists were selected, according to an ACA spokesman.

Judging will take place between Nov. 13 and Dec. 1, with finalists expected to be announced the week of Dec. 11. The winners are expected to be named the week of Dec. 18, according to the ACA.

ADDitude - Gift Guide featuring TouchPoints™

The 2017 ADHD Gift Guide Featuring ADDitude’s Sponsors

There is no greater gift than the gift of organization. Or calm. Or focus. These gift ideas — all from ADDitude’s sponsors — aim to deliver real benefits to children and adults with ADHD. Browse for your own wish list or for someone you love, and take advantage of special offers as well.

7. TouchPoints™

TouchPoints can improve attention span by over 505% in as few as 30 seconds. These wearable devices that are non-invasive, controlled by the user, and can be worn on the wrists or clipped to pockets or clothing. Utilizing a neuroscientific discovery made by Dr. Amy Serin, TouchPoints was initially used to alleviate stress. Research studies have shown that TouchPoints have profound effect on individuals with ADHD, not only increasing engagement and attention span span but also reducing hyperactivity.

Viral Thread - This gadget helps people with ADHD to focus...

Phoenix Business Journal - Scottsdale stress-reducing wearable developer wins funding for hiring, sells $2M of device

Scottsdale stress-reducing wearable developer wins funding for hiring, sells $2M of device

Scottsdale-based the TouchPoint Solution, developers of a stress-reducing wearable device, has sold over $2 million worth of devices and received funding to hire a chief engineer.

TouchPoint Solution is also continuing to hire with four open positions after a successful Indiegogo crowdfunding campaign.

The startup has raised close to $250,000 through Indiegogo for its TouchPoints Basic device, a non-invasive, wearable device that helps wearers alleviate stress and improves performance.

The goal was to raise $15,000 through Indiegogo, and the campaign ended up being 953 percent funded on July 11.

CEO and co-founder Vicki Mayo teamed with Peoria neuropsychologist Dr. Amy Serin, the company’s co-founder and chief science officer, to start the company after Mayo was searching for a solution to help her young daughter who was experiencing night terrors.

Serin recommended the new technology she had developed to help her own patients manage their stress. She runs the Serin Center in Peoria and has a Ph.D in clinical psychology with a specialty in neuropsychology.

“That night, during the middle of a particularly heinous night terror, I put what would later become TouchPoints into my daughter’s hand, and she went to sleep in thirty seconds,” Mayo said.

The two started the company in December 2015, originally calling the device Buzzies.

TouchPoints Original, which users control via an app, is the first product launched in 2016. The company raised more than $76,000 for the original device through a successful Kickstarter campaign.

TouchPoints Basic, launched in June with the Indiegogo campaign, is the same technology but offered at a lower cost and works without connecting to the app.

“This product is geared to a younger crowd,” Mayo said. “They still want to use the technology, but this is for kids or adults who might not have access to the app.”

After the Indiegogo launch, the company joined the Arrow certification program, which allows for Arrow engineers to verify the product’s design to vouch for its effectiveness and reliability.

Arrow’s stamp of approval can assure backers they can trust the device and expect it to perform as promised, Mayo said.

Arrow helped identify an alternate supplier to meet the company’s long-term needs after problems arose sourcing an important component for their design, she said.

The TouchPoints team also receives a 10 percent discount on components purchased through Arrow.

“Any way we can keep our manufacturing costs down, we can pass that on to our clients, whether that be through discounts or adding a new feature,” Mayo said.

TouchPoint recently won $75,000 in flash funding from Arrow, which was used to hire a chief engineer.

“We had a critical hire we were holding on,” Mayo said. “We’re using the funding to bring that person on board.”

The 17-employee company is also hiring for an executive assistant, customer experience supervisor, project manager and app developer.

TouchPoint is working with Arrow to develop a new product, which is planned to come out next year.

Mayo was recently named as a Phoenix Business Journal “Most Admired Leader.”

Thrive Global - Wearable Devices Use Neuroscience To Help Adults and Children Sleep Better

Wearable Devices Use Neuroscience To Help Adults and Children Sleep Better

Falling asleep after a busy workday should be effortless, but in reality, getting restful sleep is the stuff of dreams. In fact, millions of Americans struggle to get a good night’s rest every night - 50 to 70 million, to be exact. According to the American Sleep Association, that’s the number of US adults that suffer from a sleep disorder. It’s not just adults that spend their nights tossing and turning, either. It’s been estimated that 1 to 4 percent of children suffer from sleep apnea, many of them being between the ages of 2 and 8.

In an increasingly tech-heavy world, new gadgets are constantly being churned out with claims of improving sleep. From “pajama belts” to “vibrating pillowcases,” sleep tech is flooding the market. Yet, while many of these products claim to help us rest easier, very few are grounded in the actual science behind sleep.

Less Gimmick, More Science

After exhausting almost every “sleep remedy” out there, “mompreneur”, Vicki Mayo’s concern for her 4 year-old daughter’s health had peaked. Vicki felt helpless, unable to soothe the vivid night terrors that had drained her child’s energy for the last year.

“It was horrible. I felt helpless, like there was nothing I could do for her,” Vicki said. “The whole family was suffering because she would wake up nightly and we’d all be awake. The following mornings we would be exhausted - we were caught in spiral I couldn’t get out of. I felt like I had tried everything, and we were at our wits end.”

After endless nights spent watching her daughter suffer in her sleep, Vicki confided in her friend, Dr. Amy Serin, neuropsychologist and founder of the Serin Center. Unbeknownst to the two friends, this conversation marked the start of a life-altering venture.

Dr. Serin had isolated a successful component of PTSD (Post-Traumatic Stress Disorder) treatment in her clinic, and had been researching its ability to significantly relieve stress in adults and children. She shared the idea with Vicki, explaining that the technology, called BLAST (bi-lateral alternating stimulation in tactile form), had been embedded in two handheld non-invasive devices, and Vicki wanted to try the neurotechnology with her daughter during her next episode.

Vicki was intrigued, but the idea of a non-invasive, fast-acting fix almost sounded too good to be true. She took Dr. Serin’s advice, and placed the devices in her daughter’s hands during her next night terror. To Vicki’s surprise, the gadgets worked - and they worked well. For the first time in years, Vicki’s daughter slept peacefully through the night.

“I went to Dr. Serin the next day and was almost in tears. I asked her what this magic was and what she was doing to bring these life changing devices to everyone,” said Vicki. “She told me that she was trying to develop it, but that progress was slow.” Vicki knew from experience that this technology had the potential to profoundly change millions of lives, “We didn’t have time to move slowly. People needed this in their lives now.”

That day, Vicki and Dr. Serin joined forces to found The Touchpoint Solution, and began tirelessly working to make BLAST technology accessible to the world.

The solution came in the form of lightweight, anti stress wearable devices called TouchPoints, which they embedded with Dr. Serin’s patent-pending BLAST technology. These neuro-tech wearables provide an effortless, non-invasive method of calming an overactive stress response discreetly and quickly.

“Although sleep is a natural state, artificial light, lack of exercise, poor diet, use of stimulants, and other factors lead to struggles with this basic process, wreaking havoc on mental and physical health for many people,” Dr. Serin explained. “TouchPoints represent one stress relief solution. Because sleep is dependent on nervous system regulation, reducing stress and restoring someone to a state of calm can promote sleep onset, and can help someone go back to sleep if they wake up prematurely during the night.” The neuroscience in TouchPoints does just that. BLAST has been used as a successful component of EMDR (Eye Movement Desensitization and Reprocessing) therapy, the leading form of PTSD treatment for decades. We further discovered that the effect of BLAST technology facilitated regulation that could help ease someone into sleep.”

How Sleep Affects Stress

Americans don’t just have a sleep problem, they have a stress problem, too. Findings from the Anxiety and Depression Association of America show that seven out of ten adults in the U.S. experience stress or anxiety daily. About one-third report persistent stress or excessive anxiety daily, and it’s no surprise that seven out of ten of those adults say they have trouble sleeping.

Stress has a tremendous effect on the way we sleep. According to a report Dr. Serin wrote last year on BLAST and stress reduction, though widely recognized for its use in EMDR therapy, BLAST has been vastly underutilized as a stand-alone method for inhibiting the body’s general stress response.

"Sleep is a natural process, so you need to look at what’s occurring that’s not natural in order to understand what’s impeding that process,” Dr. Serin explained. “For many people, it's a constant state of stress, or nervous system hyperarousal. Using TouchPoints before sleep can lessen stress so that this natural process can occur without struggle."

The stress relieving devices are controlled using a free, smartphone application, loaded with six pre-settings, “Calm”, “Focus”, “Sleep”, “Anger”, “Performance”, and “Craving”, all of which were created by Dr. Serin herself. In order to achieve a good night’s rest with TouchPoints, she recommends using them on the “sleep” setting for 15 minutes prior to bedtime. However, because the stress-busting technology is so calming, many TouchPoints’ users tend to fall asleep in a matter of minutes with them on. In fact, due to user demand, Dr. Serin and Vicki are planning to include a sleep timer in future upgraded versions of the TouchPoints™’ app to help individuals better achieve their personal sleep goals.

“Some people just need help calming stressful thoughts, while others are so anxious they may need to wear them for longer and combine the use of TouchPoints with other best practice sleep strategies,” said Vicki, CEO of The TouchPoint™ Solution.

And it’s not just overworked adults that are benefiting from TouchPoints. As Vicki knows first-hand, children who suffer from sleep difficulties also see impressive results.

“I put TouchPoints on my ten-year-old and eight-year-old sons as a go-to parenting strategy at bedtime when they are afraid of the dark, over-stimulated from an activity, or if they are having a hard time calming stressful thoughts,” Dr. Serin advised. “They like to wear the wristbands on each ankle with the sleep setting on. They fall asleep within 5 minutes, instead of being up for an hour or more. I can't tell you how many exhausted parents have come into my clinics discussing difficulties at bedtime. Fortunately, it doesn't have to be that way.”

No More Sleeping Pills

Understanding the science behind sleep can do wonders for our body. While many anti stress and sleep-related products depend on self-regulation and active awareness of our sleep patterns, most users struggle to incorporate that information into their daily routines.

Sleep trackers, for example, are becoming increasingly popular. Many of these devices track data based on sleeping patterns, like the percentage of REM (Rapid Eye Movement) sleep versus the percentage of light sleep a user gets. But, while these gadgets provide an idea about how we sleep, restless sleepers still end up suffering from sleep problems.

“Even if you understand your sleep patterns, there’s still no clear solution with these gadgets for helping people go to sleep in real-time. Other devices give information, but it’s up to the user to figure out what to do with it,” said Vicki. “TouchPoints are revolutionary in their effectiveness and simplicity, helping calm users and ease them into restful sleep.”

The benefits associated with restful sleep are endless. From being more productive at work, to having healthy, glowing skin, sleep affects both our mental and physical health in more ways than one. With the neuroscience in TouchPoints, the secret to sleep may be as easy as the push of a few buttons.

“I have been suffering from insomnia for about three months,” reported TouchPoints’ user, Gina George, “I can't even begin to tell you how hard I slept and how rested I felt after using TouchPoints. I used them for two nights, then skipped a night. I couldn't get to sleep, and when I did, it wasn't restful sleep. I was in so much fibromyalgia pain today, I didn't realize how much my pain was eased after getting such good, restful sleep. I will definitely not be skipping another night without my TouchPoints.”

With TouchPoints, hundreds of users around the world can finally say “goodnight” to sleeplessness and get the rest their minds and bodies deserve.

The Huffington Post - A Wearable Stress Relief Device Helps You Relax, While Giving Back To Those In Need

A Wearable Stress Relief Device Helps You Relax, While Giving Back To Those In Need

What do busy entrepreneurs and children with autism have in common?

While it may not be an obvious similarity, both of these individuals suffer from stress daily.

Unfortunately, stress has become a common part of life for millions of Americans. According to a study conducted by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health, 49 percent of adults in America have reported experiencing at least one major stress trigger in the past year.

Not only can stress cause negative emotional effects on both personal and professional lives, the physical impacts of stress are also alarming. According to the American Institute of Stress, 77 percent of all people regularly experience physical symptoms caused by stress. 73 percent report experiencing psychological symptoms caused by stress, with 48 percent noting that they lie awake at night due to stressful thoughts. It’s also been noted 80-90 percent of disease is stress-related.

The physical problems caused by stress have been especially concerning for Mompreneur and CEO of The TouchPoint Solution, Vicki Mayo. Vicki’s daughter had been experiencing vivid night terrors for years, which Vicki could not soothe her from.

After spending endless nights watching her daughter suffer in her sleep, Vicki reached out to her friend, Dr. Amy Serin, a neuropsychologist and founder of the Serin Center. Dr. Serin had isolated a successful component of PTSD treatment and was using it to research the impact of stress-reduction using a handheld device on children. Dr. Serin suggested that Vicki’s daughter try her neurotechnology product during her next episode.

Vicki took Dr. Serin’s advice, and gave her daughter the wearable devices the next time a sleep terror occurred. The gadgets worked surprisingly well and Vicki’s daughter was able to fall back asleep without any problems.

“There’s nothing more difficult for a parent than having to watch your child struggle. By the time Dr. Serin handed me these two little stress relief devices, I was feeling pretty hopeless,” said Vicki. “That night, my daughter held them before bed, and got a full night of restful sleep for the first time in weeks. It was like this weight had instantly been lifted off our family - my daughter was smiling again! I’ll never forget that feeling. From that day on, it became my mission share this stress relief with as many people as possible.”

A Stress-Reduction Solution For Adults and Children

After seeing the incredible results achieved by her daughter from Dr. Serin’s handheld device, Vicki and Dr. Serin joined forces to create an instant stress-reduction solution that could be used by a broad range of individuals with different needs. The two women founded the Touchpoint Solution, a company that produces the revolutionary wearable stress relief devices known as “TouchPoints”.

TouchPoints are a pair of lightweight tech wearables that can be worn around an individual’s wrists like bracelets or clipped onto clothing. TouchPoints alleviate stress through neuroscience and technology. The wearable devices provide a non-invasive method to reduce stress using a patent pending technology called Bi-Lateral Alternating Stimulation Tactile (BLAST).

“Dr. Serin realized how powerful TouchPoints were and how quickly they could reduce stress, and we knew this technology was too powerful to be confined to doctor’s offices,” Vicki mentioned.

TouchPoints work by sending vibrations that disengage the body’s instinctive “fight or flight” response to stress. When an individual is stressed, the fight or flight part of the brain engages. TouchPoints shift users thinking back into the logical, rational part of the brain, making stressful situations seem manageable. The devices operate using bilateral stimulation, which means they must be worn on both sides of the body (the arms, socks, pockets, bra straps, etc.). Using the free TouchPoints app, users can turn the TouchPoints on and use either a pre-setting or create a customized setting. The TouchPoints can be used for as little as one minute or all day long, depending on a user’s goals.

Dr. Amy Serin, Touchpoint Solution’s co-founder, had originally used BLAST wireless technology in her clinics as a stress management technique, and partnered with Vicki to bring this technology to the masses so everyone can have access to stress relief anytime, and anywhere. With TouchPoints, entrepreneurs, children with autism, people diagnosed with ADHD and many others suffering from the emotional and physical impacts of stress can find relief. Thousands of TouchPoints users have already reported a 71 percent reduction in body sensations within 30 seconds by altering the body’ stress mechanism

And although the cost of fighting off stress using neuroscience may sound pricey, Touchpoints range from $135 for a single person basic kit to $916 for a family pack (set of 4 original kits for 4 people), making these wearable devices well worth it. Colorful wristbands can also be purchased so the devices can be worn as stylish bracelets.

“I received the TouchPoints as part of the scholarship program. I think it is wonderful that the company has chosen to assist those of us who otherwise might not be able to afford this help,” said Caroline S., a TouchPoints user. “The devices have been incredible. I was a little skeptical at first, after so many failed attempts with other treatments for my PTSD. With TouchPoints, I was able to decrease test anxiety and improve my test scores during a particularly difficult semester. I am grateful for this gift and I recommend the Touchpoints to others struggling with PTSD and/or anxiety.”

Helping Everyone Involved

Not only does the Touchpoint Solution offer a wearable stress management device to help alleviate stress, Dr. Serin and Vicki also believe in the power of giving back through conscious capitalism. For every two TouchPoints sold, one is given away via the Touch Of Hope Scholarship Fund. Hundreds of TouchPoints have already been passed along to deserving families through this scholarship program.

Additionally, those who are helping create TouchPoints are also benefiting. All TouchPoint kits are fulfilled by the legally blind or visually impaired. It’s been noted that 70 percent of legally blind and visually impaired people are unemployed. Working with the Touchpoint solution helps these people find employment opportunities, while giving back for a good cause. Plus, all Touchpoint products are made in the United States and local companies are used for boxing, shipping, printing and everything else involved in the production process.

Making A True Impact

What started out as a component used for the treatment of PTSD has grown into a product that is fundamentally changing the way adults and children deal with stress. As America continues to undergo its digital revolution, this instant, on-demand solution to manage stress is truly revolutionary.

“This is the culture of instant everything. Most don’t have the time to do yoga, meditate and be mindful. They need instant stress relief,” Vicki remarked.

Touchpoints are also helping everyone involved in the process– from its users to the people producing the stress relief devices. The Touchpoint Solution is making a true impact on society, helping thousands of individuals de-stress and regain piece of mind. - This Founder Used a Classic Project Management Technique to Engineer Her Week

This Founder Used a Classic Project Management Technique to Engineer Her Week--And It Worked

Most entrepreneurs are made when they face a challenge and then vow to work relentlessly to get to a solution. Vicki Mayo, founder and CEO of the Touchpoint Solution, is no different.

Mayo developed a device called Touchpoint to calm her four-year-old, who was struggling with nightmares. They are scientific wearables which alleviate stress in as little as 30 seconds. Here, she shares her personal experience which led her to found Touchpoint, how she overcame being underestimated as a woman, and how she stays on task throughout the day.

Project Entrepreneur: What inspired you to start your business?

Mayo: Touchpoint actually started as a result of a miracle I witnessed. My daughter, four at the time, was struggling from night terrors. One day, during a mommy friend phone call with my now co-founder Dr. Amy Serin, I explained how tired I was because of the night terrors.

Dr. Serin told me about a technology she has invented over the past decade and had been using in her practice. She suggested I try it.

That night during a particularly heinous night terror, I put the devices in her hands and 30 seconds later she was asleep. Not only that, she woke up in a great mood the next morning. I called Dr. Serin and said, what is that magic and what are we going to do about it?

She shrugged and said she was a scientist. I said, lucky for you, I'm an entrepreneur. And in that moment, The Touchpoint Solution was born.

What's been the biggest challenge you've faced so far?

As a woman, I've been underestimated many times. Most recently with Touchpoints, I have spent a lot of my time with manufacturing. People are often surprised to see a woman walking the manufacturing line and being actively and involved. It has been a challenge walking the line between demanding respect as a woman and yet maintaining a kind attitude.

What is the biggest thing you'd like to see change your industry, and how are you working toward making that change happen?

So many companies have amazing founders and executive teams that are so passionate about making a difference. But unfortunately, so many of them don't tie the passion into the business.

They love supporting kids sports so they sponsor a little league team but the opportunity is there to do so much more. They could actually integrate the passion into the business by creating a co-team with the kids or having the team come in and learn about the business, etc.

What's one piece of advice you'd give to another entrepreneur just starting out?

Go for it! Don't be afraid to take risks.

And remember that while your parents and friends may give you advice, at the end of the day it's your life. If you want to pursue something that's risky or something that you love- go for it!

What do you do every Monday morning to prepare and motivate yourself for the coming week?

I am a big believer in LEAN Six Sigma, so I have standard work I follow. Every Sunday I pull metrics for the week prior and review in order to prep for our leadership huddle meeting every Monday morning.

Using our red/yellow/green dashboard the entire team can see right away where we are winning and where we need to focus attention. The outcome of huddle sets my agenda for the week so I prepare heavily for huddle.

The List TV - 3 Relaxation Gadgets to Help You Chill Out

3 Relaxation Gadgets to Help You Chill Out

Back to school can sometimes mean back to stress, but there is some cool new tech that wants to help you chill out. Kristina Guerrero has three relaxation gadgets to help you de-stress your life.

1. TouchPoints Wristbands

It helps with focus and sleep, and claims to reduce your stress level in as little as 30 seconds. By giving a gentle vibration, it lowers your fight or flight response and allows you to act calmly in stressful situations. They can be clipped on your clothes, held in your hands, or worn as a watch. It's available to preorder online for around $120 with plans to ship next month.

North Phoenix Family Magazine - How Parents Can Keep Their Cool During the School Year

How Parents Can Keep Their Cool During the School Year

Transitioning back to school can be bumpy. Early mornings, homework, tests, and overwhelming schedules can make any parent stress out. Children with giftedness or ADHD can be even more challenging due to executive functioning difficulties and intensities.
Fortunately, simple neuroscientifically informed parenting hacks can help you keep cool this school year.
  1. Get enough good quality sleep
Lack of sleep leads to anxiety, lower IQs, and increased risk of addiction. So sleep is a top priority for kids. Here are your goals:
  • Get 7-9 hours of sleep each night (not including time trying to go to sleep)
  • Create a consistent bedtime on weeknights and weekends
  • Fall asleep within 10 minutes of laying down without worry or fear
  • Stay asleep without phone alerts or other distractions waking you
Need help? Set an alarm at night to start the bedtime routine. Dim lights, minimize screens and don’t watch anything that is stressful like the news or dramatic TV. Take a hot shower or bath at night to increase melatonin and help with sleep onset. If kids are fearful of the dark or can’t stop anxious thoughts, don’t tell them they shouldn’t be afraid. Talk with them about their fears and ease their worry. If talking doesn’t work, try using TouchPoints™ for sleep 15 minutes before bed. Sleep still not happening? Treatments like Eye Movement Desensitization and Reprocessing (EMDR), Cognitive Behavioral Therapy (CBT), or Neurofeedback can create lasting changes in the brain to improve sleep.
  1. Create structure and make things fun
Use alarms for more than waking up. Avoid the morning stress by setting alarms for when the kids should be dressed, and 5 minutes before they leave. Get out of the habit of rushing and create peaceful mornings.
Kids distracted even though you’re keeping time? Use a fun incentive to get them to do what you want and put it in the place you want them to be. “John, there’s a token in the car for you if you get your backpack on and seatbelt buckled before I get there.” Tokens can be traded for small rewards at a later time. Don’t create a complicated chart or give kids the same reward every time.  Rewards should be spontaneous and varied to work.
  1. Minimize your own stress
We all know on airplanes if the oxygen mask drops, you put yours on first before you put it on your kids. Why? Because without you, nothing can happen for your kids. Prioritize your own health and well-being and recognize that you set the tone for the entire house. Still struggling? Don’t worry, there’s help. TouchPoints™ can be used for parents to ease general stress and for kids to minimize back to school stress.
Reach out to relevant support groups such as Arizona Association for Gifted and Talented, or The National Resource on ADHD, or seek professional consult from local parenting experts. Solutions are often easier than you think and there is a wealth of support available to you.
Written by: Dr. Amy Serin

Mashable - These vibrating wearables claim it takes only 30 seconds to relieve your stress

These vibrating wearables claim it takes only 30 seconds to relieve your stress

mashable video

TouchPoints is a pair of pulsating wearables that use stimulating vibrations to help diffuse stress.
Bilateral Alternating Stimulation Tactile (BLAST) has been used in several studies to treat stress disorders. The stimulation prompts the brain to reassign its response to stress from an impulsive "fight or flight" reaction to a logical, rational reasoning.

Men's Health - Reduce Stress in Seconds

Meet the Vibrating Wristband That Claims to Reduce Stress In Seconds

Life can be stressful. Whether it’s your job, money problems, relationship issues, or any other number of things that cause anxiety, calming yourself down when things get rough can be difficult.

But a brand called TouchPoints has come up with vibrating wristbands, which they claim will diffuse your stress in just 30 seconds.

The way they work is that you wear them as a pair—one on each wrist—and they reassign the brain’s response to stress.

“When people have stress, the first thing that engages is the body’s fight or flight mechanism,” Vicki Mayo, TouchPoints’ CEO and co-founder, told Mashable. “What TouchPoints do is they use a bilateral stimulation—so a vibration on either side of the body—that actually alters the body’s fight or flight response.”

Bilateral Alternating Stimulation Tactile (BLAST) has been used in several studies to treat stress disorders, where subjects were more relaxed under these conditions, because it activates certain parts of the brain that recall pleasant memories and induce relaxation.

According to Mayo, the first thing the user will feel when they activate the wristband is relief in the body sensations associated with stress, like stomach aches, chest pains, or muscle tension. Then, your brain will go from fight or flight to thinking logically in seconds.

Mashable reports that 75 percent of Americans experience moderate to severe levels of stress. Chronic stress can lead to a weakened immune system, insomnia, high blood pressure, and even a heart attack or stroke. (You can find a list of other products that help you destress here.)

There are two versions of these wristbands—TouchPoints Basic and TouchPoints Original. You can order the basic version, which isn’t connected to a smartphone app and has three response speeds for $119, and the original version, which does connect to a smartphone app and offers six settings to optimize performance for $240.

David Wolfe - Kids With Autism Are Wearing This Bracelet To Help Them Stay Focused

ABC15 - Dr. Amy Serin Interview

Elite Daily - This Is How Pulling An All-Nighter Affects Your Body At Age 20 Versus Age 25

How Pulling An All-Nighter Affects Your Body At Age 20 Versus Age 25

Co-founder & CSO Dr. Amy Serin shares her nighttime tips..

While you should try your best not to make a habit of staying up all night, Dr. Amy Serin, licensed clinical neuropsychologist and president of The Arizona Neuropsychological Society, has a few tips for both 20- and 25-year-olds looking to be productive after a sleepless night.

For instance, if you're a 20-year-old college student sacrificing sleep in order to cram for an upcoming exam, Dr. Serin says to remember how much information you can retain if you absorb it just before bedtime.

She tells Elite Daily,

Study for several nights right before you go to bed, and extend your bedtime just 30 minutes so you still get adequate sleep.

You retain information right before you go to sleep. So if you want to remember what you study, it's best to review before sleep, rather than doing it during the day and then surfing social media before bedtime.

As for 25-year-olds burning the midnight oil to meet a work deadline, Dr. Serin advises,

Make sure you review your work more than is typical, because you'll be more likely to make mistakes during an all-nighter session.

Make the following day easy, and say no to anything extra you don't have to do.

Get your sleep back on track as soon as possible, and if your job requires working at all hours because of unrealistic deadlines, consider if it's worth your long-term health.

TechTrends - Product Review: TouchPoints™ basic

This stress-alleviating neuroscience wearable promises to aid in tackling symptoms of conditions such as ADHD and Autism.

TouchPoints Basic are another crowdfunding success story. Originally founded in 2015 by Neuropsychologist Dr. Amy Serin and executive child advocate Vicki Mayo, After launching their first device –  called TouchPoints Original and priced at $240 – in December 2016. In less than six weeks sales had topped $500,000.
Since then the pair have pursued their dream of helping more people get access the technology so this year they launched an Indiegogo campaign to develop a new, more affordable version of the device, at a much lower price point of  $135. The response was incredible and by July 2017 they had reached almost $150,000, 956% of the initial goal, and aim to ship all campaign related orders by the end of September.
These cunning little gadgets are non-invasive, wearable devices that uses patent pending neuroscience to relieve stress in as little as 30 seconds. Using quantitative electroencephalogram data, existing neuroscience research and archival data, Dr Amy Serin determined the device produced significant and quantifiable brain changes after just seconds of use.
Over the last decade, Dr Serin’s work in therapy and neuroscience led to a breakthrough realization that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli.
TouchPoints use Bi-Lateral Alternating Stimulation Tactile (BLAST) stimulation to give the user a gentle vibration that affects the brain and alters the body’s fight, flight or freeze response. Checkout the TouchPoints Research page for links to the supporting in-house and academic studies.
We are deeply committed to giving back. It is our co-founders’ mission to create a more healthy, peaceful, and productive world through a fundamental shift in the way people understand and handle their stress response by making BLAST technology accessible for everyone.
Feeling pretty tightly wound, as usual, I was dying to experience the benefits of all that lovely science so I strapped on a pair, connected the app via Bluetooth and well… wow! Honestly the experience was quite strange but after a few moments of tingling and getting used to the vibrations my mind felt clearer, or at least lighter and breathing was a little easier.
I was shocked at the speed of the reaction but the vibrations felt a bit too strong and a too distracting from my train of thought so I stopped them and reset the intensity via the app. With the setting now lower I tried again and left them on for five minutes. I felt a similar clearing of the mind and easing of the breathing but the effect was less strong this time, less abrupt. However it persisted after I stopped the TouchPoints leaving me feeling calmer, I was genuinely impressed.
TouchPoints uses technology that gently interferes with the body’s stress response and produce a more calm, focused state. Thousands of users report they feel more calm, are able to sleep better, and perform better with use.
No doubt more tinkering with the settings in the app will help find the optimum set up for me but I can honestly say that TouchPoint are on to something here. As a next step we’re interested to share this with my wife’s grandfather who suffers from Parkinson’s, as TouchPoints’ Indiegogo page reports positive results in helping alleviate anxiety in patients and even achieving reduction of tremors in some cases. Watch this space for updates!

In Case You Missed It

ICYM: June was huge for the whole TouchPoints™ Family! Need a refresher? We've got you. Keep reading for bloggers, Indiegogo campaigns, gardens, and more! 

Don't miss  out on the action this month! Follow us on Instagram, Facebook, and Twitter to keep up-to-date on what the TouchPoints™ Team  is up to.

Lots of blogger coverage!

The team has a saying that goes: "Once you put TouchPoints™ in someone's hands, you'll never get them out!", and we definitely found that to be true this month! Check out some of the amazing bloggers that have featured TouchPoints™!


Chase 'N Yur Face's TouchPoints™ Review!

Our Indiegogo campaign officially ended at 944 backers and over 900% funded!

If you missed out, don't worry! Because it was so successful, our campaign is now classified as "In Demand", meaning that you can continue to pre-order your TouchPoints™ basic bundles from Indiegogo or pre-order directly from our website!

We're donating a garden to Autism Academy! 

We've partnered with Autism Academy to build their students a garden! Make sure you're keeping up on our social channels for updates on that exciting project. 

TouchPoints™ take over New York!

Our CEO, Vicki Mayo, has been making her mark at Project Entrepreneur Accelerator Program in New York! Read her spotlight interview here.


Icons of Fashion - TouchPoints bring wearable tech to the LA fashion scene

Putting on an event can be stressful, and when your attendees range from Janina Gavankar to Laura Govanand MacKenzie Meehan, the pressure is definitely on. Fortunately, TouchPoints are here to help! We took a trip to LA to attend the Icons of Fashion show, where we de-stressed models, attendees, and interns alike!

During setup, busy interns took a moment to relax with TouchPoints™:

"Honestly, I'm not even thinking about [the stress]... [I feel] light, almost a little bit like my muscles are relaxed, and I'm not even thinking about it like I was ten seconds ago!"

-Mélanie, Fashion Intern

Sarah Wagner, Intern, taking the TouchPoint™ Challenge

After the event, guests and models lined up to try TouchPoints for themselves... and they weren't disappointed! After just seconds of use, every person that stopped by to try TouchPoints was astounded by the calming effect they had. Even better, they each got to talk with our phenomenal co-founder and Chief Science Officer, Dr. Amy Serin, who explained the powerful neuroscience behind TouchPoints. After hearing about how TouchPoints use bilateral stimulation to re-route the brain's fight, flight, or freeze response and shift the user into a calmer, more focused state, people couldn't wait to get their hands on their own set!

Check out some of the attendee's responses here:

"Your science blends with beauty of body and mind. Such a joy to try! Cant wait to try again...keep doing what you're doing!"

-Sandy Duarte, Actress


TouchPoints took MacKenzie Meehan's stress from a 7 to a 2 in seconds!

Dr. Serin getting hugs from Matthew Brinkley, Marriage and Family Therapy Intern.

"This is amazing...this is groundbreaking!"

-Matthew Brinkley, M.A. 

Dr. Serin, co-founder and Chief Science Officer for The TouchPoint Solution, and Indigo Sargent, Social Media Specialist, posing for pictures on the red carpet.

We had such a wonderful time meeting everyone and seeing all of their amazing responses to the TouchPoint challenge! Make sure you're following us on Twitter, Instagram, and Facebook for more footage of the event! 

Entrepreneur Magazine - What's Trending in Wedding Tech

ABC15 - Device to help children with autism

Device to help children with autism holding open house Tuesday

SCOTTSDALE, AZ - The Valley company behind a new device to help those with autism relieve stress and anxiety is holding an open house on Tuesday.

Last month, ABC15 first reported on "Buzzies," a wearable technology controlled via Bluetooth that uses stimulation to reduce the wearer's natural fight-or-flight response to situations that cause stress or anxiousness.

The devices have been hailed for helping to increase focus, performance and sleep.

Tuesday TouchPoint Solution, the company behind the product, is holding a drop-in launch party where the first 200 people who have ordered the devices from the company's website can pick up the item. Any unclaimed Buzzies will be available for sale, according to a flyer published by TouchPoint. 

The company has also increased its fundraising goal on Kickstarter with the hope of being able to donate more Buzzies to families in need of financial assistance.

Phoenix Business Journal - Semifinalists named in spring 2017 Arizona Innovation Challenge

Semifinalists named in spring 2017 Arizona Innovation Challenge | By Hayley Ringle

Seven Arizona-based software companies and six bio and life sciences startups have been named among the 25 semifinalists in the spring 2017 round of the Arizona Commerce Authority’s Arizona Innovation Challenge.

The bi-annual business plan competition for promising early-stage companies in high-growth industries will award $1.5 million this round to the most qualified, innovative startups.

Winners receive up to $250,000 each to grow their business to advance innovation and technology commercialization opportunities in the state.

“Arizona has become a hub for innovation and entrepreneurship – and programs like this help foster and retain talent right here in Arizona,” said Sandra Watson, president and CEO of the Arizona Commerce Authority. “Congratulations and best of luck to the semifinalists. I can’t wait to see their final pitches, and watch them grow in Arizona.”

Almost 150 applications were received for this spring round from companies across the state and one from California looking to relocate to Arizona.

Judges assessed each company application based on a set of criteria that looked at technology potential, marketing strategy, quality of management team and economic impact.

The 25 semifinalists are (listed in alphabetical order, including industry and base city):

  • Attribytes Inc., IT - Software, Chandler
  • BMSeed, Bio & Life Sciences, Phoenix
  • ClickIPO, IT - Software, Scottsdale
  • Codelucida, IT - Hardware, Tucson
  • CuraNexus, IT - Software, Phoenix
  • Cut Carbon, Advanced Manufacturing, San Diego, California
  • Dataware Ventures LLC, IT - Software, Tucson
  • Digital Bioanalytics Inc., Bio & Life Sciences, Phoenix
  • Electric Torque Machines Inc., Advanced Manufacturing, Flagstaff
  • EpiSys Science Inc., Aerospace/Defense, Tucson
  • Hourbands Corp., Bio & Life Sciences, Tempe
  • Hydronalix, Aerospace/Defense, Green Valley
  • MWI Laboratories LLC, Aerospace/Defense, Tempe
  • Naya Energy, Cleantech/Renewable Energy, Phoenix
  • Paradigm Diagnostics, Bio & Life Sciences, Phoenix
  • PerioEndoscopy LLC, Bio & Life Sciences, Scottsdale
  • Photocentric Inc., Advanced Manufacturing, Phoenix
  • Prospectify Inc., IT - Software, Tempe
  •, IT - Software, Scottsdale
  • Resonea Inc, Bio & Life Sciences, Scottsdale
  • SalesTalk Technologies LLC, IT - Software, Scottsdale
  • The TouchPoint Solution, IT - Hardware, Scottsdale
  • Titan Industries, Advanced Manufacturing, Tempe
  • VB Cosmetics Inc., Advanced Materials, Chandler
  • Zero Mass Water Inc., Cleantech/Renewable Energy, Scottsdale
Hayley Ringle covers technology and startups for the Phoenix Business Journal.

PRWeb - Touchpoint Solutions Awards Crowdfunding Campaign Winner A Meeting with the CEO as She Visits the Philippines

PRWeb | Touchpoint Solutions Awards Crowdfunding Campaign Winner A Meeting with the CEO as She Visits the Philippines | By Melissa Digianfilippo

The Touchpoint Solution CEO Vicki Mayo will present one of the company’s first international crowdfunding campaign winners in Manila, Philippines this week. The Touchpoint Solution is the company behind Buzzies, a new wearable technology that can reduce stress and anxiety in as few as 30 seconds.

Lauriel Lambon is a teenage boy who dreams of becoming a ship captain some day. Lauriel was diagnosed with autism when he was four years old. His mother, Aileen, nominated him for assistance in raising the $239 needed to purchase a set of Buzzies. Aileen wrote about Lauriel’s passion and fascination for ships and the sea, and his ultimate dream in her crowdfunding campaign.

“For four years in a row he always had sleepless nights thus affecting all of us in the family. He becomes an over thinker about future events and his plans. He also got frustrated when he had realized that his dream of becoming a ship captain would not come into reality. He became aware of some of his academic limitations and that added to his anxiety. But he is a very sociable person. He loves to talk to people and is excited to join events where there are a lot of people,” said Aileen Lambon.

Lauriel’s campaign recently funded and Mayo decided to make the trip to personally deliver his Buzzies. Mayo will meet with Lauriel and Aileen on Wednesday, Feb. 8 in Manila.

“It is part of our mission at The Touchpoint Solution to be able to provide assistance wherever possible for people to have access to our game-changing technology,” said Mayo. “We are able to do this through our scholarship program, which has already funded more than $30,000 in Buzzies to individuals and families in need, and now through our individual crowdfunding campaigns. Our goal is to grow the company to a point where we can giveaway one set of Buzzies for every two sets we sell.”

Mayo also said that The Touchpoint Solution is actively moving into the Philippines market as the company has already received significant interest from customers in the area.

Launched in December of 2016, Buzzies are non-invasive, wearable devices that use patent-pending neuroscience technology, called BLAST (bilateral alternating stimulation–tactile), to relieve stress and anxiety, as well as improve focus, reduce cravings, improve performance, man-age anger, reduce sensory overload and better enable sleep. BLAST works to interfere with the body’s Fight, Flight or Freeze (F3) response to stress and anxiety. The F3 system depletes the body of energy, mental strength and overall quality of life. When the F3 system is activated, all non-essential functions in the body shut down, such as logic and reason. BLAST technology can help bring the body into a calmer state.

Buzzies technology is designed to work for anyone, but has been shown to be especially beneficial for gifted children or those with autism or ADHD, working professionals, First Responders, and parents who want a cost-effective solution to help diminish stress in real-time.

Buzzies are worn on the right and left side of the body, but do not need to be touching skin to work. Wearers use the Buzzies App to turn on the vibrating units and choose one of the six pre-sets for sleep, focus, cravings, calm, performance or anger. Individual settings can also be easily customized.

Buzzies are available for purchase at A set costs $239 and includes two Buzzies devices (one for each side of the body), charger, charging cables, clips and watchband attachments.

About The Touchpoint Solution
Neuropsychologist Dr. Amy Serin and child advocate Vicki Mayo founded The Touchpoint Solution in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin used quantitative electroencephalogram data, existing neuroscientific research, and archival data to quantify significant brain changes after just seconds of use. Dr. Serin recognized that this method was too powerful a treatment to be confined to doctors' offices due to its effectiveness and simplicity and partnered with long-time friend and child advocate Vicki Mayo to bring the Buzzies to the world. For more information please visit

About Buzzies
Buzzies are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. They can be worn on both wrists or can be placed in more discrete locations, such as socks, pockets, etc. Buzzies need to be worn on both the right and left side of the body to be effective. Buzzies officially launched to the public in December 2016 and are available to purchase online at for $239.

Militech - The TouchPoint Solution™ Launches 2nd Wearable Tech Product in 6 Months

The TouchPoint Solution™ Launches 2nd Wearable Tech Product in 6 Months | By Maciej Heyman

TouchPoints are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce

It’s not fair to confine this technology to a doctor’s office. That was the main reason why I created TouchPoints™ and feel TouchPoints™ basic can impact even more people by making it more affordable and accessible to all.

If there is one common factor afflicting this world, it’s stress. From increasing intrapersonal hostility to critically impairing the immune system, there is no debate over the detrimental consequences of stress. Since the launch of its premier neuroscientific stress-hacking wearable device, TouchPoints™ original (formally known as Buzzies), Scottsdale-based company The Touchpoint Solution™ has committed itself to shifting this power dynamic back into the hands of its users, empowering them to diminish up to 71% of their stress in just 30 seconds. Now, just six months after that initial campaign, the TouchPoint™ team has introduced its second wearable tech product, the widely anticipated TouchPoints™ basic, via an Indiegogo campaign on June 5th.

TouchPoints™ basic were designed with the user in mind, offering customers a streamlined model of the original stress-busting TouchPoint™ devices, perfect for customers looking for affordable, effective, fast-acting stress relief.

Similar to its first wearable tech product, TouchPoints™ original, TouchPoints™ basic use BLAST (Bi-lateral Alternating Stimulation Delivered Tactile) technology by emitting gentle, alternating vibrations to reroute the body’s stress-driven fight, flight, or freeze (F3) response and restore the nervous system to its normal functions, allowing users to think clearly and experience calm. The new devices come in a variety of fun, stylish colors, and operate independently of an app, making them ideal for users searching for powerful stress relief that is easily incorporated into everyday life.

“I’m a true believer of giving access to neuroscientific discoveries to everyone in need,” explained Dr. Serin, Ph.D., TouchPoint™ Chief Science Officer and Co-Founder. “It’s not fair to confine this technology to a doctor’s office. That was the main reason why I created TouchPoints™ and feel TouchPoints™ basic can impact even more people by making it more affordable and accessible to all.”

Based on the already successful product TouchPoints™ original, this new version is designed to relieve stress and anxiety, as well as improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload, and promote more restful sleep.

TouchPoints™ basic are available to preorder starting at $99 at
A set includes two TouchPoint™ devices (one for each side of the body) as well as charging cables, and clips for attaching the devices to clothes. Additional accessories, including colorful wristbands, are available for purchase separately.

Visit the TouchPoint Solution’s™ media page for more information (

About The Touchpoint Solution™
Neuropsychologist Amy Serin, Ph.D., and child advocate Vicki Mayo founded The Touchpoint Solution™ in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin recognized that this method was too powerful to be confined to doctors’ offices and partnered with long-time friend and entrepreneur Vicki Mayo to bring TouchPoints™ to the world.

About TouchPoints™ basic
TouchPoints™ basic are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and promote more restful sleep. They come in a set to be worn on both the right and left side of the body, on wrists or in discrete locations such as in the hands, socks or pockets. TouchPoints™ basic are available to preorder starting at $99 at

TouchPoints™ are a neuroscientific lifestyle device. They are not a substitute for medical treatment nor are they intended to cure any medical condition.

TechDigg - Touchpoint Invents Two Little Squares That Reduce Stress and Help You Focus

TechDigg |Touchpoint Invents Two Little Squares That Reduce Stress and Help You Focus | By Trenton Paul 

For thosethat whosuffer with anxiety, nervousness, or even have trouble sleeping due to night terrors, there hasn’t really been a resource or aid to help with these conditions. We’ve tried medications, counseling, and other avenues, but nothing really worked. Now, however, a new system fromThe TouchPoint Solutionsseems to be the type of gadgets we’ve all been waiting for.

According to the company’s websiteTouchPoints are a non-iInvasive, wearable device that uses patent pending neuroscience to relieve stress in as little as 30 seconds.”

The wearable gives us a way to relieve stress and allow better focus during times in which we feel anxious. It’s super discreet and can either be worn on your wrist or placed in your pocket, as it works the same either way. The company stands by their statement that by using the devicefor as little asjust5 minutes a day, you can increase your overall performance and focus.

How does it work?

TouchPoints original is very easy to set up, which makes it ideal for users of all ages and technological savviness. The wearable itself just straps onto your wrist with ease, so it’s very simple to begin using.TouchPoints can also be worn in pockets, socks, or tank top straps.  The wearables correspond with a smartphone app that allows the user to take advantage of multiple types of settings.

Through the app, you can choose one of six preset options that each have a particular center of attention: sleep, focus, craving, calm, performance, and anger. If none of these meet your individual needs, you can also set custom levels for frequency, intensity and overlap.

When you feel stressed or anxious, just simply turn the TouchPoints on and the you will feel a gentle bilateral vibration. press the button on either device and the signal is sent. “TouchPoints use BLAST technology transferring alternating vibrations to alter the body’s Fight, Flight or Freeze (F3) response to stress and anxiety and to restore homeostatic nervous system functioning, allowing you to think clearly and experience calm,”says the company.

Thecompany TouchPoint Solution has also begun manufacturing another generation of the device,TouchPoints basic. Thebasicversion still gets the job done by sending signals to help you stay calm and focused, but without having to use an app. The idea behind this version was to give those without constant access to a smartphone the same opportunity to use the gadget in the exact same way someone would be able to take advantage of the original version.

You can also choose from a range of colors for yourTouchPoints basicwearable – Fuschia Pink, Marine Green, Cornflower Blue, or Graphite Gray – whereas the TouchPoints originalcomes in Black only.

Who came up with TouchPoints and why?

I had the opportunity to speak with the co-founders of TouchPoints, Dr. Amy Serin and Vicki Mayo to understand more about where the idea came from, how it came to fruition, and more. These two very inspiring ladies were more than happy to answer anyquestions I had.

What prompted you to develop such a product?

Serin: “I was aneuro psychologist for a decade and saw many patients without access to the things they needed. It was not fair to confine a device like this todoctors’ offices when we could allow open access for all. Stress is the culprit of our everyday lives and TouchPoints helps handle it.”

Mayo: “My daughter suffered from night terrors and after using TouchPoints, she was able to sleep through the night and wake up without feeling cranky or tired. I told Dr. Serin about it and we began thinking of ways to get this type of device out to others who need it.”

Who is your target consumer and why?

Mayo: “Everyone. Anyone who suffers from stress, lack of focus, or anxiety.”

What kind of feedback have you received from consumers so far?

Serin: “Executives and professionals use to TouchPoints to improve performance, enable better sleep, and to calm down from anger and irritation in certain work situations. Moms use them for themselves and their children. They even share with friends who need it. Anesthesiologists, EMTs and other medical professionals also use the device on patients to help them overcome anxiety and stress.”

What do you say to those who are skeptical?

Serin: “First, I say ‘Thank you.’ I then urge them to read the research behind TouchPoints.This isn’t newtechnology; it’s been used for decades. If you have a solid base of scientific data and proven use, then you have something good – and we know that. The device is non-invasive and if they just try it out they will see a difference in hope they feel and cope with stress.”

During research trials for TouchPoints,71% of people saw a reduction in stress within the first 30 seconds.

Do you plan to further develop TouchPoints

Mayo: “TouchPoints originalwill see a few upgrades and wewilldevelop it further.In addition to the existing presettings for sleep, calm, optimizing performance, users will see a new analytics dashboard for easier navigation on the app.We are also working on a less expensive version that doesn’t need an app to work. On June 5, the TouchPoint basicIndiegogo campaign will launch.”

You can check out the Indiegogo campaign for TouchPoints™ basic here.

What’s next forThe TouchPoint Solution?

Serin and Mayo have not just developed devices that can help us through everyday stressful situations, but they also work hard behind-the-scenes to create a more inclusive world around them.

Their company has set up a scholarship fund to help those who cannot afford access to TouchPoints be able to receive them and to tell their own stories of how the device is able to change their lives. To apply visit the website at and fill out the simple application.

The company also helps people with disabilities be able to work by hiring them ontoThe TouchPoint Solution staff. For instance, every one of the TouchPointpackages are filled and shipped by people who are legally blind. The ladies claim this is just one way the company tries to implement more ‘conscious capitalism.’

Here at TechDigg, we are inspired by more than just this really awesome gadget. The story of how TouchPoints came to be, the masterminds behind the project, and the upcoming devices and features that will help so many more people gain access to this gadget are all part of this great big world of innovation and passion. We are excited to see how TouchPoints grow and touch those who have been waiting so long for a device like this. You can check out the TouchPoints story and more for yourselfhere.

You can also support this awesome device on their IndieGOGO page here

PRWeb - The TouchPoint Solution Announces Lifestyle Product Rebrand

The TouchPoint Solution Announces Lifestyle Product Rebrand

The company’s popular wearable technology will be renamed “TouchPoints” to better align with customer feedback and experience

Scottsdale, Arizona (PRWEB) June 01, 2017

Following a highly successful Kickstarter campaign and user feedback period, The TouchPoint Solution has announced the company will rename its leading neuroscience lifestyle product to “TouchPoints,” formerly called “Buzzies.” The updated name aims to more accurately describe the non-invasive wearable devices, enabling consumers who are exploring the product to better understand how the technology works, and ultimately, begin their own journey toward stress relief.

Sold as a set of wearable devices, TouchPoints use BLAST (Bi-lateral Alternating Stimulation Delivered Tactile) technology that transfers alternating vibrations to alter the body’s stress-driven Fight, Flight or Freeze (F3) response and restore homeostatic nervous system functioning, allowing users to think clearly and experience calm.

“Dr. Amy Serin and I started this company just over 18 months ago with one goal: Helping reduce stress in people’s lives,” said Vicki Mayo, CEO and Co-Founder of The TouchPoint Solution. “Today, there are over 5,000 TouchPoint devices worldwide accomplishing that mission and improving people’s lives. To reach more people, however, we wanted the product’s name to line up with what consumers understood it to do, who it was for, and how it would work – an insight our current customers helped to uncover.”

Customers who purchased the patent-pending technology devices since December’s launch have reported that just 30 seconds of using the product can reduce stress by up to 71 percent. They also shared that they were pleasantly surprised by the positive experience using the devices – the product’s name created initial confusion in their minds about how it might work (such as shocking or loud “buzzing” sounds), and who it might be meant for (children versus adults). Once they tested the product and realized its effective simplicity, they wanted to make sure others knew.

“Our customers are our best source of inspiration for the work we do,” said Amy Serin, PhD, Chief Science Officer and Co-Founder. “It’s only natural, then, that we would make their feedback and comments so integral into our business. In addition to this name update, we will continue to listen to user feedback to help evolve neuroscience technology and products that help people relieve stress and improve their lives.”

TouchPoints are available for purchase at A set costs $240 and includes two TouchPoint devices (one for each side of the body) as well as charging cables, with additional accessories, such as colorful wristbands, available separately.

The TouchPoint Solution’s second product, TouchPoints Basic, will be launched via Indiegogo in later this year, bringing a lower-cost model of the devices to market for customers looking for a simple way to reduce stress.

For more information, visit

About The Touchpoint Solution 
Neuropsychologist Amy Serin, PhD, and child advocate Vicki Mayo founded The Touchpoint Solution in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin recognized that this method was too powerful to be confined to doctors' offices and partnered with long-time friend and entrepreneur Vicki Mayo to bring TouchPoints to the world. For more information, please visit

About TouchPoints
TouchPoints are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. They come in a set to be worn on both the right and left side of the body, on wrists or in discrete locations such as in the hands, socks or pockets. TouchPoints are available to purchase online at for $240.

TouchPoints are a neuroscientific lifestyle device. They are not a substitute for medical treatment nor are they intended to cure any medical condition.

For the original version on PRWeb visit:


The Arizona Republic - Scottsdale entrepreneurs place stress relief in the palm of your hand

The Arizona Republic - Scottsdale entrepreneurs place stress relief in the palm of your hand - By Georgeann Yara

It all started with two phone calls between friends in 2015. The first was out of desperation and helplessness. The second arose from gratitude and joy.

Vicki Mayo’s daughter was experiencing vivid night terrors from which Mayo could not wake her. And Mayo needed help.

“For parents, this is one of the most terrifying things ever. Your child is screaming, thrashing … and you can’t wake them up,” Mayo said.

She called her friend Dr. Amy Serin, a neuropsychologist and founder of the Serin Center in Peoria, and asked her for advice. This was call No. 1.

Serin had harnessed a certain technology into a handheld device but wasn’t sure how it could be used. She was researching the impact of stress on children and was working to provide a solution. This device was the result of her work at that time. Serin suggested Mayo give it to her daughter during an episode.

Mayo did. It worked. Her daughter was able to calm down and go back to sleep. The next morning, she was in a great mood — which, Mayo said, never happened after a rough night.

The happy second call came from Mayo the next day.

“I called Amy and said, ‘What was that voodoo magic you gave me and what are you doing about it?’ ” recalled Mayo, a career entrepreneur.

'This is something everyone needs'

Together, they came up with a response to that question and formed the Touchpoint Solution, a company that produces an advanced version of the original device called Touch Points —  a pair of lightweight squares that can be worn, held or clipped onto clothing. They send vibrations that the company says disengage the body’s instinctive "fight or flight" response to stress. They operate using bilateral stimulation, which means they must be worn on both sides of the body  — the arms, socks, pockets, bra straps, etc. — to allow the vibrations to travel across the body, Mayo explained.

Mayo and Serin hired an engineer and worked on the product, which was formerly known as Buzzies, before introducing it into the market in 2016. The $240 price tag includes a set of Touch Points and the app that makes them work.

More than 5,000 Touch Points have been sold as of March, generating more than $750,000 in sales, Mayo said. They are sold through the website to customers in the U.S, Australia, Canada and the United Kingdom. They sell out quickly; in fact, the company went through a six-week dry spell during which it had several thousand requests on the wait list, Mayo said.

“It’s been a whirlwind because this is something everyone needs,” she said.

Mayo may be right. According to the American Institute of Stress, 77 percent of people regularly experience physical symptoms caused by stress, and 73 percent report experiencing psychological symptoms caused by stress. Forty-eight percent say they lie awake at night due to stress.

Company feedback indicates that 71 percent of Touch Points users report a stress reduction after using them for 30 seconds, Mayo said. Medical research shows similar results. Mayo and Serin have run tests on users experiencing stress and used a brain scan, quantitative electroencephalogram (QEEG), to measure the impact of Touch Points. The scan shows a 90 percent reduction in beta waves after 30 seconds, according to company data.

These results indicate it’s not a gimmick or placebo effect, Mayo explains.

“It’s not just a product. It’s a fundamental change in how we treat stress. It’s so life-changing,” she said.

Clients include people with sleep difficulties, first responders, people with stressful occupations and executives. Some are companies that use them in their general wellness plans. School districts have also purchased them. A call-center company reported that its agents’ ratings increased after using them, Mayo said.

Clients have found non-professional benefits, too. Mayo mentioned moms who use them while having morning coffee to get centered, give them to screaming kids in the car on the way to or from school and even hand them to husbands to diffuse potential arguments.

“This is the culture of instant everything. Most don’t have the time to do yoga, meditate and be mindful. They need instant stress relief,” Mayo said.

Making an impact

As a vice president of an international technology company who’s always on the go, Joe DePalo rarely has the time to hit a yoga studio or do deep breathing in a quiet space for an hour when he’s in a tense situation or preparing for big meeting.

When yoga and meditation apps failed to help, someone told DePalo about Touch Points.

“Medications have side effects. I was looking for non-medicine, non-traditional solutions to manage the stress and anxiety that comes from life,” said DePalo, who recently relocated from Phoenix to Seattle.

He admitted he was skeptical at first. But after giving Touch Points a try, DePalo was convinced. He said it allows him to concentrate on a single thought and also break off an obsessive one, similar to when a song gets stuck in your head and you can’t stop it from playing. They have helped him improve focus, and he uses them to write presentations and puts them in his pockets before and during crucial meetings.

“I use it as a reinforcement in how I manage the day-to-day business and my job,” he said.

DePalo’s son uses them before baseball games, and his daughter held them for a few minutes to clear her mind before taking the SAT, he said. The whole family has experienced benefits, and so has DePalo in more than just his professional life.

“I use it at home. It’s helpful in setting a clear work-life balance. It’s my way of decompressing and eliminates the need for a drink or a walk,” he said. “It allows you to be in the moment with your family, kids and spouse.”

This technology is not new. Mayo explained that PTSD victims have been receiving similar therapies for decades. But that treatment has come with a $200- to $300-per-hour price tag that involves a trip to a therapist’s office.

“You don’t have to take time out of your day to do yoga, and you don’t have to take medications with side effects. You can do this and can keep talking to a friend or cooking dinner,” she said.

Touch Points are manufactured in the United States, with the majority done in Tempe. All packaging and shipping are done by blind employees. For each set of Touch Points that’s sold, Mayo and Serin donate a set to someone in need as part of their A Touch of Hope Scholarship program.

“We weren’t interested in making millions of dollars. I believe it is our greatest obligation to humanity to help others,” Mayo said. “It’s not about the money. It’s about how we can make an impact on society.”

The Touchpoint Solution

Where: Scottsdale.

Employees: 20.

Interesting stat: Annual costs to employers in stress related health care and missed work totals $300 billion, according to the American Institute of Stress.

Details: 877-778-6824,

In Case You Missed it

It's been a busy month for the TouchPoint Solution! Our team has been hard at work preparing for the launch of TouchPoints basic in June, and people have taken notice. The Arizona Republic got exclusive insight into the neuroscience behind TouchPoints, and our co-founders sat down with Chrissy May from Spotlight on Arizona to talk about the TouchPoint Solution's founding. We also shared some exciting news about changes we're making to better serve you, our users. Read on to catch up with all of the growth we've made this month!

Scottsdale entrepreneurs place stress relief in the palm of your hand 

Georgeann Yara | The Arizona Republic 

May 24, 2017

"According to the American Institute of Stress, 77 percent of people regularly experience physical symptoms caused by stress, and 73 percent report experiencing psychological symptoms caused by stress. Forty-eight percent say they lie awake at night due to stress.

Company feedback indicates that 71 percent of Touch Points users report a stress reduction after using them for 30 seconds, Mayo said. Medical research shows similar results. Mayo and Serin have run tests on users experiencing stress and used a brain scan, quantitative electroencephalogram (QEEG), to measure the impact of Touch Points. The scan shows a 90 percent reduction in beta waves after 30 seconds, according to company data."

Spotlight on Arizona 

Chrissy May 



After surpassing $1M in sales in 4 months, Scottsdale wearable tech changes name

Hayley Ringle | Phoenix Business Journal

May 17, 2017  

AZTV Daily Mix - Dr. Serin's Tips to combat Sleep deprivation

PBS Cronkite News - Feature on TouchPoints

3TV - Stress Can Make you Sick

AZTV Daily Mix - Stress Awareness Month

Tech. Co - 5 Ways to Bounce Back After Sleepless Nights

Tech.Co - 5 Ways to Bounce Back After Sleepless Nights - By Tishin Donkersley

After a few sleepless nights, it’s easy to feel like you’ve been hit by a bus. This often makes your ability to perform at an optimal level diminish throughout the day. But don’t worry, we’ve found some solutions to help you bounce back after those sleepless nights of tossing and turning.

Dr. Amy Serin, neuropsychologist and co-founder of The TouchPoint Solution, suggests to start looking at your sleep environment and pre-bed habits to help shift your body into sleep mode.

“Look for the root cause of the lack of sleep and address it,” Serin said.

Technology is Adding to The Problem

Checking that last Facebook or Snapchat post before you go to bed or watching a certain type of TV show you hit the hay could be adding to your sleepless night. Serin suggests setting bedtime boundaries and turning off your smartphone well before bed to allow your brain to switch to sleep mode.

“Technology creates two problems for sleep. Bright screen lights can confuse your brain into thinking it’s daytime and interfere with your sleep cycle. [As for TV programs,] the content you watch before bed is also a factor. Suspenseful TV shows can put your body into a stressful state, which is counterproductive for sleep. I recommend not having a TV in your bedroom and to turn off your phone and avoid bright lights before bedtime and create a peaceful sleeping environment.”

To Nap or Not to Nap

Grabbing a cat nap during the day after a restless night might be ok now and again, but creating a pattern of sleepless nights, and gulping caffeine at the office followed by an afternoon nap isn’t ideal. Serin suggests getting back to your regular sleep schedule as soon as possible.

“Taking naps and staying up late the following night can disrupt circadian rhythms and create a pattern of sleep problems rather than just dealing with one restless night. If you must nap, take a nap for only 10-30 minutes during the afternoon hours to give yourself a boost without impairing your ability to fall asleep at your usual bedtime.”

Use a Sleep Hack, not a Sleeping Pill

If you have too many thoughts racing through your head, some may try to use a sleep aid to counter their busy mind and fall asleep. Serin cautions the use of this method as you may not reach the deep stages of sleep that are required to feel rested the next day. Instead she suggests these sleep hacks before you go to bed:

“Your body needs to be able to be calm enough to fall sleep. Heating the body up and then cooling it down is a great sleep hack to replace sleeping pills. If you take a hot shower and then turn the water to cooler temperatures before you get out, this change in temperature can kickstart your body’s ability to start the sleep process. Also, if you have racing thoughts in your head, try writing your thoughts down before bed. Keep a pen and pad of paper next to your bed and write down the thoughts that won’t go away and trust yourself to take care of whatever is on your mind the following day.”

Maintain a Consistent Sleep Schedule

While eight hours of sleep is recommended, the reality is that we aren’t prioritizing our sleep schedule. Serin suggestions to first try to develop a set time to get to bed and make it a goal for 7 to 9 hours of shut eye versus making it up on the weekend.

“Try to go to bed around the same time every night and prioritize your sleep over everything else. Don’t fall into the habit of trying to ‘catch up’ on sleep on the weekends. Some research suggests getting more than 10 hours of sleep a night can have a negative impact on performance and mood in the same way that only getting 4 or 5 hours a night can cause, so it’s best to stay within the recommended range whenever possible.”

If All Else Fails, Try to Do Something Positive

If you tried to relieve some stress during the day and still had a tough night, Serin said to expect that you might have some change in mood during the day and to try and engage in positive activities.

“Be mindful of how your brain is impaired after a night of sleeplessness. You may be irritable, less productive, more anxious, feel depressed, have more cravings and make more mistakes. Don’t be too hard on yourself if you aren’t on top of your game.


“Try to plan for a slightly earlier bedtime the next day and limit unnecessary events from your schedule. Practice healthier habits that day and try to exercise if possible. When you hop into bed at night, don’t worry about not sleeping well the night before. Remember, sleep is a natural state that your body wants you to go into, so calming down and surrendering to it is the best policy.”

Read more about avoiding sleepless nights here at Tech.Co.

Woodshed Agency - Successfully Funded with Entrepreneur Vicki Mayo

Woodshed Agency - Successfully Funded with Entrepreneur Vicki Mayo 

Episode 56 is here and this time I'm talking about alleviate stress and anxiety with neuroscience wearables. I got the chance to talk with Vicki Mayo about how hersuccessfully funded Kickstarter campaign, Buzzies, is helping alleviate stress and improving performance by overriding the fight or flight mechanism. Can you image what the world would look like if everyone was managing stress through a wearable? I know I'm strongly thinking about trying out this tech. It's the end of the year and I'm thinking that this maybe the last episode of 2016. I still haven't made up my mind yet so keep your ears to the cloud to see what happens next.

Crain’s Phoenix - If I knew then…

Crain's Phoenix - If I Knew Then - By Sean Kennedy


Scottsdale, Ariz.-based The TouchPoint Solution is the creator of TouchPoint Devices, a noninvasive wearable that uses patent-pending neuroscience to relieve stress. TouchPoint Devices' BLAST technology has been successful in treating PTSD and other anxiety-related conditions.

The Mistake:

One of the biggest mistakes I made was when I was younger and working in the hospitality industry: When meeting with prospective clients, I was insecure about the fact that I was a woman and that I owned a company.

So, I often took male managers to franchise meetings and to negotiations with large tour company clients because of the stigma that came with being a woman. 

At that time it was – and to a certain degree still is – a man’s industry. So, I wanted to try and make our company fit in better. I was worried that being a woman would jeopardize our success.

Being a women-owned company is actually our strength.

The Lesson: 

Thinking forward, what I realize now is that being a woman – especially now, with The TouchPoint Solution being a women-owned company – is actually our strength. 

In such a male-dominated industry, such as manufacturing and tech with TouchPoint Devices, I’m sure men are surprised to see a woman. But I think that the atmosphere has changed, and it’s something that we now highlight. 

My business partner and I are leading our company with purpose, passion and a strong focus on ethical principles. We go into every business meeting with confidence and a sense of pride that we are a women-owned business.

Follow The TouchPoint Solution on Twitter at @IloveTouchPoint.

Photo courtesy of Vicki Mayo


Do you have a good story you’d like to share, or know someone we should feature? Email

And be sure to sign up for your local newsletter from Crain's Phoenix.

InBusiness - Stress Relief where Tech and Healthcare Intersect

InBusiness - Stress Relief where Tech and Healthcare Intersect - By Mike Hunter

Buzzies is a new wearable technology that can reduce a person’s stress in as few as 30 seconds. Created by neuropsychologist Amy Serin, Ph.D., and launched last December by her Phoenix-based company The Touchpoint Solution, these non-invasive devices use patent-pending neuroscience technology to not only relieve stress and anxiety but improve focus and performance, reduce cravings, manage anger, reduce sensory overload and better enable sleep.

The enabling technology is BLAST (Bilateral Alternating Stimulation Tactile), which interferes with the body’s Fight, Flight or Freeze (F3) response to stress and anxiety. The F3 system depletes the body of energy, mental strength and overall quality of life. When the F3 system is activated, all non-essential functions in the body — such as logic and reason — shut down. BLAST technology helps bring the body into a calmer state.

Buzzies are worn simultaneously on the right and left sides of the body, but do not need to be touching skin to work. Wearers use the Buzzies App to turn on the vibrating units and choose one of the six pre-sets for sleep, focus, cravings, calm, performance or anger. Individual settings can also be easily customized.

Although Buzzies have been shown to be beneficial for autistic children, gifted children, children with ADHD, working professionals, first responders and parents who want a cost-effective solution to help diminish stress in real-time, the technology is designed to work for anyone.

Fox 6 - Wearable buzzer proving to provide relief for children with autism

Fox 6 News - Wearable buzzer proving to provide relief for children with autism - By Katie Delong 

PHOENIX, Arizona — Jacob Holma has been diagnosed with autism.

“Every day of my life, there’s a story going on in my head — a literal, actual story with a plot and everything,” Holma said.

Those stories get in his way. He will start pacing, cannot focus, and would leave his classroom.

“Just agitated. It’s a constant struggle with the teachers to say ‘hey Jacob, get back to this,'” Sherri Holma, Jacob’s mother said.

After a lifetime of trying different therapies and medications, a small, new piece fell into place.

Jacob Holma’s nervous system is now stimulated with “Buzzies.” His mom said it’s been a game changer, and the change has been instant.

“For him to be calm and doing his work is amazing,” Sherri Holma said.

Buzzies are the brain child of Dr. Amy Serin.

“I feel like a stumbled on a miracle that I want more people to know about,” Dr. Serin said.

She took a tried and true therapy — bilateral stimulation — and mobilized it. You wear Buzzies like a watch, or in your pocket, and control it with your phone.

“It interferes with your body’s stress response,” Dr. Serin said.

She saw the need — not just for her clients, but in her own home.

“I am the mother of two children who are twice exceptional and they need the Buzzies,” Dr. Serin said.

With results came a vision — possibilities beyond Jacob Holma and her children.

“We can give people access to stress relief all around the world and have more peace, better performance. It frees them up to live their best life,” Dr. Serin said.

CLICK HERE to learn more about Buzzies.

Fox 10 - New device could change treatments on PTSD and other conditions

Fox 10 News - New device could change treatments on PTSD and other conditions - By Marc Martinez

- It's a battle many people face in their everyday life: stress. Improperly dealt with, stress could lead to serious physical problems.

Now, a Valley doctor believes neuroscience techniques, combined with non-invasive technology, can provide the stress relief a lot of people need.

Dr. Amy Serin, a neuro-psychologist in Paradise Valley, believes her "buzzies" device can be the answer many people are looking for, when it comes to stress relief.

"We have this biological mechanism in our brains that is supposed to go in 'fight or flight' when we see Sabertooth Tigers," said Dr. Serin. "In our modern society, many of us don't have that, so it goes off when our cell phones are ringing and we can't find them, or if were five minutes late to an event."

The Buzzies device is a pair of Bluetooth devices that patients can either hold in their hands, or wear on their wrists. The devices then work together to send signals to the brain that Dr. Serin said changes the way one process stress and anxiety.

"Just a simple touch or a vibration isn't going to change a Nervous System response when it's alternating or bilateral," said Dr. Serin. "That will interfere with the right network in the right way in the brain, and then start to create a more calm response than a stressful one."

From first responders to patients with Obsessive-Compulsive Disorder (OCD), people using the device are feeling the positive effects. For patients like Catina Hoffman, the device has been a lifesaver.

"Sometimes, I'm just tapped out," said Hoffman. "I'm frustrated. I'm irritated."

Hoffman said the new devices have helped to neutralize a lot of that frustration, and it has helped relax bot her, and her children, which has led to better attention and sleeping habits.

"Even if there's days where we're irritated or just don't like each other, that we can coexist in the same room," said Hoffman.

Dr. Serin is working with several universities to conduct more research, but since the Buzzies hit the market in December, some 2,000 devices have already been sold.

AutisMag - TouchPoints, Wearable Device for Autism – What is All the Buzz About?

AustisMag - Buzzies Wearable Device for Autism – What is All the Buzz About? - ByShaeri Datta 

Bi-lateral Alternating Stimulation-Tactile Technology, abbreviated as BLAST, has been in use clinically for a while now.

The technology is mostly associated with EDMR therapy, or the Eye Movement Desensitisation and Reprocessing, which is a commonly used method to treat PTSD, anxiety, phobias and other associated psychological disorders.

It was noted by Amy Serin that while using BLAST, the process of desensitisation caused a much lower amount of distress to the patient. Eventually, she noted that the technology had far reaching effects.

Gifted children found it easier to sleep, while lower levels of stress  was noted among children as well as adults, while using the technology. It showed an immense positive psychological and physiological effect within seconds of use.

This knowledge led her to co-found Touchpoint Solutions, along with Vicki Mayor, to develop BLAST into a wearable anxiety and stress reliever – the Buzzies.

A groundbreaking product, the Buzzies work along with the executive functions and limbic system components of the brain and relies on the formula of F3, Fight, Flight or Freeze. This F3 is the mind’s reaction when it faces a stressful situation, leading to anxiety.

The Buzzies are non-invasive wearable devices that use tactile stimulation.  A few minutes of use, affects the brain considerably and the wearer feels more focused. The device can be controlled through an App that is available for Android and IOS devices.

Dr. Serin had dedicated the entire last decade towards her clinical training and neuropsychological practice. Therapists and neuropsychologists were not utilizing the BLAST technology to its full potential, believes Dr Serin.

“I don’t’ want people to live with chronic stress. I want them to know there’s a cost effective, non-invasive solution and in real time calms them down so that frees them up to live their best life.” She said.

Parents of autistic children have already found the device to be useful. Young students like Jacob Holma, who has autism, found it difficult to concentrate. He had, like many others with ASD, undergone hours of therapy, medication and struggled with the symptoms.

Jacob was lucky to have met Dr Amy Serin, who suggested him to use Buzzies. Jacob’s mother as well as his teachers noted how Jacob could focus better in class, and his episodes walking out of the class lowered since the use of Buzzies.

“For him to be calm and doing his work is amazing,” Sherri, his mother, said.

“I feel like I stumbled on a miracle that I want more people to know about,” said Dr. Serin, who uses Buzzies in her own home with her children.

Children with autism struggle daily with sensory issues. Bright lights, crowded places, loud noises can cause mild to sever anxiety, meltdown and intensified symptoms.

The device improve the psychological condition of the individual by overriding the Flight or Fight mechanism using the BLAST.

All of these can be addressed by a therapist or a doctor. However, rising numbers of people in waitlist means a lot more people need help. And therapists are not available 24/7. Most of the time autism symptoms are dealt with the affected individual and families.

Buzzies is a watch-like band that can be worn everyday, any time of the day, at schools, work or anywhere. It wins because of its simplicity of presentation, easy wearability and effective intervention. It not only minimises stress, but controls cravings and manage insomnia.

With more and more people vouching for the product, it is possible that autism research has finally hit upon an actual technology that gives immediate relief to its myriad symptoms.

CW6 Your Phoenix - Buzz Your Stress Away

The CW6 Your Phoenix - Buzz Your Stress Away - By Kelli Johnson


A Phoenix-areaneuropsychologist has created a game changing device for stress relief. 

If we're being honest, not everyone has time to meditate, attend yoga classes, or other methods of coping mechanisms for stress as often as we would like. To help combat this, Dr. Amy Serin of The Serin Center co-created, The Touchpoint Solution, more commonly known as 'Buzzies'. It's a wearable device that you can take on thego and control on a mobile app. It uses technology that detects your stress levels and within 30 seconds, aims to calm you down.Buzzies are currently on the market for $239. 

Arizona Health & Living feature - Cool Finds Product Guide - TouchPoints

The Huffington Post - Attention Moms: 8 Things You Need To Stop Stressing About ASAP

Huffington Post - 8 Things You Need To Stop Stressing About ASAP - By Brooke Arellano

Planning a wedding? Stressful. Writing a thesis for your master’s degree? Very stressful. Being a parent? Crazy, out of this world, off the charts stressful. From helicopter moms to free range moms, breast or bottle moms, Type A moms to hipster moms, parenting styles may not be in sync, but they do have one thing in common. Stress. So what’s causing all of this mom stress?


Here’s an idea. Let’s take two complete strangers (whose only thing in common is that their kids are the same age) make them hang out and endure awkward small talk while they watch their kids play and silently countdown the seconds until it’s acceptable to figure out a reason to leave. Pair that with the fact that you have no clue if the kids are going to be singing Kumbaya or duking it out Hunger Games style. That’s just a recipe for stress. A Stressicpe! Yeah, I went there.

Feeding Your Kids

At a minimum you are responsible for your kids’ three basic needs: food, shelter and clothing. The stress begins the first few hours after you pop out your kid. Will she latch?! Is he getting enough? Then they start experimenting with pureed food that they either love, throw at you or respond with a face that looks like you just gave them a bowl of dog poop. Then bring on the solid “people” food where you spend half the mealtime cutting food into tiny pieces and the other half worrying that your kid will choke on those tiny pieces. Next, comes the wonderful phase when they can totally feed themselves but deem everything “icky.” Followed by the phase where they’ll only eat three things. And there’s that phase when they won’t STOP eating and you can’t keep up. Of course, there will probably be some phase where they decide to be a vegetarian, a pescatarian, a freaking cereal-etarian. Spoiler alert, when it comes to feeding your kids, there will always be a phase. And it will never be fun.


I blame Pinterest for this one. Back in the day, it was simple. A costume and a pumpkin for Halloween. A tree and some red and green decorations for Christmas. Candy and a couple of hidden eggs for Easter. Not overly challenging, holiday prep was no biggie. But now, God help us, it’s like each and EVERY holiday takes two weeks of planning, $452 of craft supplies and a whole lot of magic (aka countless extra tasks for moms). Super elaborate Elf on the Shelf tableaus, amazingly intricate, practically professionally constructed Valentine’s mailboxes, Leprechaun traps for St. Patrick’s day?! Seriously, where does it end?


Remember when you were pregnant and you signed up for every single weekly pregnancy update email you could find? Yeah, me too. Then you have your baby and never unsubscribe and still receive 30 weekly updates with headlines like “7 things your baby MUST be doing by 12 months.” Then you click on the link and then freak out that your child has their own development timeline and isn’t deemed “on track.” Stresssssful. Look, I get it, it is important to make sure your child is hitting certain developmental goals and getting them the proper help if they need it. But, come on, how about a little wiggle room on these mandatory “milestones.”


Bedtime is one of those things that looks so nice in the movies. Wrapping a happy, freshly bathed child in a fluffy towel, snuggling up and reading their favorite fairy tale and finally kissing them on the forehead while they gently drift to sleep with a smile on their face. Sometimes (in movies) the bedtime routine is so truly magical that parents need to tip-toe into their sleeping child’s room just to get one more look. And that’s exactly how bedtime the universe where money grows on trees, pigs fly and an all-carbs all-the-time diet exists. Here on earth, not so much. In reality, bathtime involves 18 “required” bath toys and soaking wet floors. Story time takes approximately 90 minutes, seven books and a zillion questions. And going into my kid’s room once I FINALLY get them to sleep? I would rather walk on hot coals while juggling and listening to “the song that never ends” on repeat.

Being a “Good” Mom

So here’s a fun topic. I need to take a deep breath, sip some wine and clip on my Buzzies before I even get started on this one. It used to be simple to be considered a good mom. If you loved your kids and took care of their basic needs, you were deemed a good mom. These days it’s not so simple. Soooo much is expected of modern day moms that the qualities that made you a good mom 50 years ago are considered just the bare minimum in our society. Sure you love, feed and bathe your kids, BUT...have you started teaching them French? Did you triple check and make sure that their lunch is all natural, non-GMO, organic, and perfectly well rounded? Have you become a childhood sleep expert to ensure you selected the correct bedtime? Are the toys your kid is playing with appropriate for their blood type and zodiac sign?? The standards that society and we as moms hold ourselves to is INSANE. Some nights I keep myself up with thoughts of motherhood mediocrity whirling through my brain. Enough is enough. Being a “good” mom is easy. Just love your kids with everything you have and there you have it, you’re a good mom.


What’s that word that means a spotlessly clean house that kids live in? Oh yeah, there is no word for it because it’s not something that exists. It’s not like my house is never clean. It is, for about 48 seconds until it begins the descent towards crumb, clutter and chaos again. Here’s the thing, trying to keep your house spic and span when you have little kids is like standing in the middle of a thunderstorm and trying not to get wet. Not happening. Do what you can to make sure your house doesn’t look like it should be on an episode of Hoarders, but realize that until your kids are out of the house, crumbs are inevitable, laundry will be piled up and don’t be surprised if you find tiny plastic toys hidden between your sheets.

Screwing Your Kid Up

Magazines aren’t the only thing that’s got a lot of issues. Parents got ‘em too! Try as you may to avoid it, there will be countless times that you worry that your own issues are going to screw up your kids. You can spend your life stressing that your issues and not so great decisions will have some detrimental lifelong effect on your child. Guess what? They probably will. But you know what else will have a lifelong effect on your kid? All the good things you do, all the positive traits they inherited and the amazing gems of parental wisdom that you will pass along. So just chill, it will all even out.

Stress has pretty much become synonymous with motherhood. There’s really no way around it, but there are ways to cope. Have that glass of wine, do the 90-minute yoga class, grab your Buzzies or even marathon three seasons of that Netflix show you’ve been dying to see. Just try to take a second to breathe and remember, you’re NOT the only one who sometimes wonders if you’re too old to run away.

For more tips on dealing with mom stress visit Crazy Mama Drama. Find Crazy Mama Drama on Facebook, Twitter or Instagram. This post has been sponsored by Buzzies but all thoughts and opinions are my own.

Phoenix Business Journal - Scottsdale stress-reducing wearable launches Kickstarter campaign

Phoenix Business Journal - Scottsdale stress-reducing wearable launches Kickstarter campaign - By Hayley Ringle

A stress-reducing wearable device developed in Scottsdale launched Tuesday with a $15,000 Kickstarter campaign.

Buzzies are non-invasive, wearable devices that claim to alleviate stress and improve performance by overriding the “fight or flight” mechanism in your brain.

Peoria neuroscientist Dr. Amy Serin, who runs the Serin Center in Peoria, discovered the new technology and partnered with Vicki Mayo to patent and develop the brand new device.

The two entrepreneurs started Scottsdale-based TouchPoint Solutions LLC in January to find a way to make the technology affordable and accessible to the masses, said Mayo, the co-founder and CEO. Serin, who has a PhD in clinical psychology with a specialty in neuropsychology, is the company’s co-founder and chief science officer.

“Anytime we feel overwhelmed, our instincts kick in and you feel stress,” said Mayo, the former chief transformation officer for the Arizona Department of Economic Security who was appointed by Gov. Doug Ducey. “This overrides that and you feel calmer. The stress goes away as quickly as 30 seconds.”

The two Buzzies coin-shaped devices, which can be worn like a watch or detached and discreetly put in a pocket, can be turned on using an iOS or Android app to give a vibrating stimulation.

The two women trademarked and patented the technology embedded in the Buzzies, called BLAST (bi-lateral alternating stimulation-delivered tactile).

Users can turn on the devices right before a stressful situation, like a presentation or meeting with your boss, or used throughout the day to improve focus. The devices are also deemed safe enough for children, who can use the devices in their socks to deal with anxiety.

“My 5-year-old daughter has night terrors and this helps her sleep,” said Mayo, who was also former vice president of Valor Global Services, a Scottsdale tech company. “After using the Buzzy you can’t get as upset because your fight or flight mechanism isn’t working.”

Buzzies are typically used for a couple of minutes to 15 minutes a day.

“This technology is so disruptive,” she said. “Everyone suffers from stress. Eighty to 90 percent of disease is caused by stress. We want to be able to offer you release in as little as 30 seconds.”

TouchPoint Solutions made it a point to use local or U.S. companies to make the devices. The electronics, programming, assembly and boxing is done at Quik Tek Assembly in Tempe. The plastics are made in Minnesota, and the app development was done in Seattle.

The Buzzies retail for $259 per order, which comes with two devices, two watch bands, a wall charger, a charging cable and a velvet carry bag.

The Kickstarter campaign was a way to test the market before the products went live, Mayo said. The company has been taking pre-orders on the devices since October through the company website.

TouchPoint Solutions had already raised more than $8,000 of its $15,000 goal by Tuesday evening. The campaign ends Dec. 20.

Kickstarter supporters are guaranteed to get their Buzzies before Christmas, Mayo added.

“We’re thrilled with how the campaign has been going so far,” she said. “It will be great to work with the backers and get their feedback.”

The self-funded company with two employees was started by both as a way to give back, not to make money, Mayo said.

“We follow the Toms model. For every two devices we sell, we give away one to whoever is in need, children or adults,” she said. “We’re really just committed to women entrepreneurs and we wanted to give voice to this women’s movement and keep our philosophy front and center.”

Hayley Ringle covers technology and startups for the Phoenix Business Journal.

FOX 5 DC - Life Hacks for Busy Parents with Amanda Mushro

Swayy - It’s Stressful Being An Entrepreneur: Here’s How To Cope

Swayy - It’s Stressful Being An Entrepreneur: Here’s How To Cope - By Dr. Amy Serin

Entrepreneurship brings about a unique stress to those who embark on this path less taken. In turn, we seek actively and engaging methods of stress relief and relaxation: meditate, exercise, do yoga, take active breaks, recharge in nature, etc. While these strategies certainly have benefits, they add to-do items to the seemingly endless lists that women already find too overwhelming. We are constantly prioritizing, multi-tasking, juggling, and problem solving every day and adding to our list may increase guilt or a sense of being under accomplished — even if the goal is to help promote balance and well-being. 

Often strategies to help us de-stress require attention-shifts, leaving work, making appointments, and carving out time during the day for additional tasks. In a nutshell, they make us feel like we need to do MORE.   At The TouchPoint Solution, we incorporate many strategies to promote calm balance, and we also recognize the need for solutions that don’t take time away from the tasks at hand.  Promoting stress-relief in real time without taking away from our work productivity is paramount as we are constantly shifting priorities and keeping pace with the ever present demands of being a tech start up. As a co-founder, I employ these methods myself and also encourage our employees to use these methods.  After all, what good is it to be a neuropsychologist who has created a stress-relieving device and then not use it?  I prefer to practice what I preach outside of the clinic and boardroom.

Here are two tips that can help boost productivity and de-stress women entrepreneurs that we find incredibly valuable in our organization.

1. Push-Pull Information Management

Before I co-founded TouchPoint, I had no real presence on social media. The necessity in my start-up created the need for me to dive in and I quickly found myself bombarded with notifications and distractions that almost immediately had me feeling busier, but with a drop in productivity. The seduction of scrolling through posts mindlessly quickly turned into a major distraction during my day. I quickly learned that managing this kind of information was key in balancing what I really needed to attend to online vs. the lure of extraneous information.

Social media notifications and news alerts from twitter, text, Facebook, etc. are examples of push information. Most of it is unnecessary and costly to you regarding attention shifts and distractions. Unless it’s an emergency, you don’t need to orient your attention to each distraction. This constant shifting alone can raise stress levels because you can maintain the feeling of being extremely busy, but in reality, your productivity is lower because of the constant distractions. Some push notifications such as news stories about global terrorism invoke negative feelings as well, which you then need to contain and compartmentalize during your workday. In contrast, when you “pull” information, you are actively deciding what is important and needs to be considered at the moment. This is deliberate and focused. Most of us have a push/pull ratio that is too push heavy, which results in wasted time and an increase in stress. 

2. Use Bi-lateral Alternating Stimulation Tactile (BLAST) Technology

The TouchPoint Solution’s first product, Buzzies, is based on a successful component of post-traumatic stress disorder (PTSD) treatment that I isolated and determined could be used to reduce stress by 74 percent in just 30 seconds. The stress of co-founding a start-up became a source of irony because I had created a product to reduce anxiety and stress, so I quickly increased my daily use Buzzies to help me manage the stress of the increasing demands that I was working hard to juggle. To de-stress and keep me in an optimal performance zone, I use this technology when I’m having a stressful conversation, doing media interviews, speaking publicly, and if I have trouble going to sleep because my mind isn’t calm. Our CEO, Vicki Mayo, uses our technology every morning when she is preparing for her day. Both of us help ourselves out by using these on our children to help them go to sleep and ease fears.

Being able to calm down without interrupting what we are doing and in a way that is not detectable by others (Buzzies are 20 percent less noisy than an iPhone buzz) is important for us to be able to reap the benefits of what we’ve created in real time and real world situations.

Yes, I still exercise, take deep breaths, and engage in multiple strategies for overall lifestyle balance and health. However, I find that managing the push/pull ratio and using applied neuroscience in Buzzies during the day are two underused strategies that can help women entrepreneurs improve productivity and increase their chances of success.

Swaay - TouchPoint Founders On Entrepreneurial Success And Stress Relief

Swaay - TouchPoint Founders On Entrepreneurial Success And Stress Relief - By Amy Corcoran

TouchPoints are a non-invasive, wearable device that uses patent-pending neuroscience technology called BLAST (bilateral alternating stimulation-tactile) to not only relieve stress and anxiety, but also improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. Recent studies have found that TouchPoints can actually reduce stress by 74% in just 30 seconds, which is something that many women – entrepreneurs, execs and moms alike – can most definitely use.

They were created by Neuropsychologist Dr. Amy Serin and CEO and Child Advocate Vicki Mayo as the first product launched through their company The TouchPoint Solution.

Mayo has just participated and won the Live Pitch Competition hosted by Project Entrepreneur underwritten by UBS and the Rent the Runway Foundation. Over 600 women and their businesses applied. 200 were invited to the Weekend Intensive this past weekend in NYC. From there 12 were chosen to be part of the live pitch competition with a chance to compete for $10,000 and a spot in the Rent The Runway NY based Accelerator program in June.

1. How did you find yourself in the health field?

Amy:After spending several years in business development for Fortune 500 companies and internet start-ups such as Black and Decker, WebMD, and The Patent and License Exchange, I left to pursue my doctorate in Neuropsychology so I could focus on healing others.  I was always fascinated by neuroscience and psychology and wanted to pursue both within the context of helping others be their best selves.

Vicki: I am an entrepreneur and a philanthropist. When Dr. Serin and I had an “aha!” mommy moment on how to help our children, it laid the foundation for creating The TouchPoint Solution and ultimately TouchPoints that allow us to help thousands of people that struggle with stress and anxiety.

2. Please tell me where the idea for TouchPoints came from. What does the product do exactly?

Vicki: Amy (Dr. Serin) and I have been friends for a number of years. One day we were chatting and I shared my struggles with my daughter’s night terrors. Amy shared a new technology she was working on (which later became the TouchPoints). We tried it on my daughter and lo and behold she was able to sleep. I tried it on my husband and he too slept better; I tried it on myself before big public speaking engagements. It’s as if we had been given an amazing gift! I was sold. Being an entrepreneur I knew this was too powerful to not share with the world. Amy and I decided to launch The TouchPoint Solution on the premise of making this technology affordable and accessible to the masses. This premise is also the background behind our scholarship program. Our goal is to give away one set of TouchPoints for every two we sell. You can apply for a financial need based scholarship on our website. 

Vicki Mayo
3. What was your first step when you decided to launch a business? 

Vicki: Once we set up our legal structure and operating agreement, I hired engineers to build the first prototypes. The day we held the first pair of TouchPoints (May 2016) was surreal! The next five months were a blur of refining the prototypes, developing an app, branding and creating a logo and name, setting up a Kickstarter crowdfunding campaign, and setting up an e-commerce platform.

4. A lot of women avoid health/tech, do you have any thoughts as to why?

Amy: I think traditionally in male-dominated businesses, women might feel intimidated and may shy away from pursuing goals in these industries. Honestly I didn’t even think of TouchPoints as a tech business in the beginning because I was so focused on the profound and immediate effects and what that could mean on a global scale in terms of stress relief and improved productivity. 

5. Have you encountered any issues in this field as a woman?

Amy: I think there is still bias towards men seeming more credible and as a woman there are always additional rites of passage to go through in terms of proving yourself. I’ve had many situations where if I’m with a male trainee, a third party will refer to him as the doctor and assume that I am an assistant. I’ve encountered situations where the business or scientific goals for a meeting turned out the other party being interested in pursuing a personal relationship and attempting to cross professional boundaries. I actually feel that neuropsychology and neuroscience are good fields for women and I have not felt the glass ceiling effect in this field that I felt everyday in my past career in business development.

6. Your sales numbers are impressive. To what do you attribute the fast success of your products?

Vicki: TouchPoints aren’t just about the newest and latest wearable. It’s about giving people a lifestyle tool. When you empower someone to change the story of their life, that’s a powerful thing. The far reaching effects of TouchPoints spoke for themselves. With limited product out, people were #PairingAndSharing their TouchPoints. We had numerous videos and posts go viral throughout our launch. It’s a snowball effect. Someone tries TouchPoints and loves it and they tell 10 of their friends who tell another 10 friends and before you know it we are reaching over 100,000 people per day.

7. You plan to be a $6 million company in 2017, how are you planning to do this?

Vicki: As a mentioned, we are relying heavily on word of mouth or “share of post.” TouchPoints work and as soon as people try them they feel it for themselves. We stay quite active on Social Media and we plan to continue sharing success stories.

Dr. Amy Serin
8. How do you plan to evolve the business? Where do you see it going in the next 2-3 years?

Vicki: Well it’s kind of a secret, but we have a new product launching in the next two weeks. It’s called TouchPoints Basic and it was created in response to hundreds of comments we received from people asking for a version of TouchPoints that could be used in remote areas or areas where phones/tablets were not allowed. TouchPoints Basic will be available in fun, cool colors and will offer two to three of our most used frequencies. More information can be found on our website.

9. Can you speak to the health/tech issue in today’s society? What are the biggest issues affecting women today?

Amy:I think that health tech is evolving rapidly and I think the issues of functionality and impact are important. You want to maximize impact without being invasive. There are some implant devices that require surgery that I’m not sure yield a better result than non-invasive approaches, for example. And I can see how consumers would be confused when looking at all the health/tech options because it is such a big, evolving space. The science can be overwhelming and difficult to understand so it may be hard to tease out what the real results of a product will be and how invasive it really is. I think the biggest issue affecting women who are looking to invest in health/tech products are teasing out which products are effective and how they can improve their lives. Women are amazing multi-taskers and are the glue that holds families and societies together. They need solutions to help them live in today’s world without adding more to their already busy schedules and we think TouchPoints can be a part of their overall strategy for living into their best lives.

10. How do you market your product? Is it more difficult in the health field? 

Vicki: TouchPoints is a lifestyle product, not a medical device and it is not intended to cure or treat illness or medical conditions. TouchPoints help with self-regulation. They alter the body’s stress response which helps with focus and can improve performance. We have users that tell us their sleep is better and parents tell us their children focus while doing their homework to name a few.

11. Overall, what was your biggest learning throughout your business journey?

Amy: For me, the biggest learning was how impactful social media is. There are positives and negatives to this. One positive is that businesses have to have integrity and be transparent because any problems can be broadcast immediately. This means businesses that are doing the right thing can be nimble and make immediate improvements based on feedback. The flip side is that anyone can say anything and uninformed opinions can create a false impression. I’d love to see the social media feed when scientists throughout history introduced any paradigm change, which is what we are doing. The real-time scrutiny and skepticism eventually washes out with time but in the meantime there’s a lot of misinformation that can be perpetuated by anybody at any time. 

12. Why is it important to take control of our stress levels, especially as business women?

Vicki: I don’t think people give stress and anxiety enough credit. People say all day long, I’m so stressed, I’m so anxious. They will say they are dealing with stress or managing stress, but I’m not sure they realize the actual toll it’s taking on their body. A recent study showed that 60-70% of disease comes from excessive stress and anxiety. 60-70%! That means that if there was a paradigm shift in how we thought about stress and addressed stress, we could theoretically see a huge decline in disease. It’s a domino effect. If we could reduce disease, healthcare costs would go down, people would live longer, healthier, and ultimately more productive lives.

Phoenix Magazine - Left to Your Own Devices

Phoenix Magazine - Left to Your Own Devices - By Sunaina Tandon

Scottsdale neuropsychologist and mom Dr. Amy Serin created Buzzies, a non-invasive device used to relieve stress and anxiety, to help her patients and her own two children who have ADHD and anxiety. Buzzies ($239 each) are wristbands that resemble fitness trackers. They connect to an Android- and Apple-compatible app to create soothing vibrations based on individuals’ needs. Serin partnered with her friend, child advocate Vicki Mayo, to bring the device to the public. Their patent is currently pending. Serin and Mayo say that using Buzzies for at least five minutes a day improves focus, reduces cravings, helps with anger management and leads to better sleep.