SCOTTSDALE, AZ - Buzzieshave officially hit the market!
It's wearable technology controlled via Bluetooth that uses stimulation to reduce the wearer's natural fight-or-flight response to situations that cause stress or anxiousness.
Faith Ballor, a pre-law student at ASU, suffers from test anxiety no matter how hard she studies.
She said she would forget everything and "draw a blank" during her tests. Then she discovered the Buzzie.
"I didn't believe it at first," she said. "I was extremely skeptical and hard to try it out for myself."
The non-invasive device can be worn or held and it helps improve focus and performance.
"I felt completely like a weight was lifted off my shoulders," she said.
The device is the brain child of neuropsychologist Amy Serin.
"It interferes with your brains ability to continually kick out that stress response," said Dr. Serin.
Buzzes are small and thin enough to fit in your pant pocket and quiet enough that no one knows you have them.
Serin first started using Buzzies with her own patients.
"Now we're giving consumers a chance to really experience stress relief on a global scale." said Serin over the launch of her product.
She says it's been a "game changer"for kids like 17-year-old Jacob Holma who suffers from autism.
The device runs for $259.